Ripl logo
Founded 2013

Ripl

2020 Revenue

$10.1M

YOY

Funding

$7.0M

Overview

About Ripl

Small business social marketing tool

Monthly Revenue

$840.0K

Total Expenses

$840.0K

=
Net Income

$1.0

Ebidta Margin

0.00%

+
YOY Growth

=
Rule of 40

0


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Ripl CEO Clay McDaniel on 01/08/2020.

Watch the podcast


Headquarters

3006 Northup Way Suite 103 BellevueWashingtonUnited States
Website

ripl.com

Ripl Revenue vs Funding

$Funding$Revenue

Revenue

In 2020, Ripl revenue run rate hit $10.1M in revenue.

$10.1M

Funding History

Ripl has raised $7.0M.

Funding DateRoundTotalValuation
01/08/2020$7.0M

Customers

Ripl has 70K customers.

Lifetime Months

17

×
Monthly ARPU

$12.0

=
Lifetime Dollars

$205.0


Acquisition Cost

$40.0

Average Annual Price

$144.0

$0$144.03 month payback period024681012

Churn

Ripl has an annual churn rate of 70%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-70.00%

Annual Dollar Expansion

+0.00%

Net Revenue Retention

30.00%

Team

Employees

Ripl has 30 employees.They have an engineering team of 15.

2020
DistributionQty

Other

15

Engineers

15 (50%)

Quota Carrying

0

CEO/Founder

Clay McDaniel

Clay is the CEO at Ripl, a marketing software company used by millions of small business and independent marketers worldwide. Clay has spent most of his career at the intersection of software, marketing, and emerging media. He lives in Seattle and rides his bike in the rain.


CEO Q&A

What's your age?

46

Favorite online tool?

Sendgrid

Favorite book?

Principles

Favorite CEO?

None

Advice for 20 year old self

Its ok to take career risk


Frequently Asked Questions about Ripl

When was Ripl founded?

Ripl was founded in 2013.


Who is the CEO of Ripl?

The CEO of Ripl is Clay McDaniel


How many employees does Ripl have?

Ripl has 30 employees.

How much revenue does Ripl generate?

Ripl generates $10.1M in revenue.


How much funding does Ripl have?

Ripl has raised $7.0M.


Where is Ripl headquarters?

Ripl is headquartered at 3006 Northup Way Suite 103 BellevueWashingtonUnited States

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