Founder Interview Video
How SaaStock Grew from €350K to £2.9M Revenue and 3,000 Attendees Before COVID (Interview with CEO Alex Theuma)
Chapters
- 0:00Intro and Founder500 Event Promo
- 0:48Introducing Alex Theuma and SaaStock
- 1:26Origin Story: First SaaStock in 2016
- 2:59Choosing the RDS Dublin Venue and Early Costs
- 6:58First Sponsors: ChartMogul and ProfitWell
- 8:502016 Revenue and Ticket-Sponsor Split
- 11:212017 Growth: Attendees, Sponsors, and Revenue
- 11:57Lessons Learned Selling Sponsorships
- 16:192019: 3,000 Attendees and £2.9M Revenue
- 18:01Expenses, Production Partner Catapult, and Venue Costs
- 19:422022 Event: 5,000 Attendee Target and Ticket Mix
- 21:24SaaStock Founder Membership Peer Group
- 22:58Spotlight on Expandi and Closing Remarks
- 23:33Discount Code and Outro