Founder Interview Video
Sage's David Appel at SaaSOpen 2023: Three Frameworks to Forecast and Inform Your Board at Every Growth Stage
Chapters
- 0:00Introduction and Sage Overview
- 0:47Identifying Your Metrics
- 1:13The Cathedral Building Story
- 1:53Meaningful Underlying Business Dynamic
- 3:47KeyBanc: 12 Ways to Calculate Churn
- 5:08Cohorts and Investor Storytelling
- 7:04Setting Your Targets by Stage
- 7:57Zero to 3M ARR Stage
- 9:02Series A and B Stage Metrics
- 9:5710M Plus ARR and Rule of 40
- 10:59Three Types of Forecasts
- 12:52Forecasting Methods and Silicon Valley Bank
- 13:51Multivariable Forecasting Models
- 15:16Tech Stack Reconciliation Challenges
- 17:29Benchmarks and Wrapping Up