Sensorberg logo
Founded 2016


2018 Revenue






About Sensorberg

Monthly Revenue


Total Expenses


Net Income


Ebidta Margin


YOY Growth

Rule of 40


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Sensorberg CEO Michael von on 12/01/2018

Watch the podcast


2 Kehrwieder BerlinBerlinGermany

Sensorberg Revenue vs Funding



In 2018, Sensorberg revenue run rate hit $574.0K in revenue.


Funding History

Sensorberg has raised a total of $5.0M.

Why are so many SaaS founders taking money from instead of VC's?
Funding DateRoundTotalValuation


Sensorberg has 20 customers.

Lifetime Months

Monthly ARPU


Lifetime Dollars

Acquisition Cost


Average Annual Price


$0$28.7K4 month payback period024681012


Sensorberg has an annual churn rate of 0.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention




Sensorberg has 31 employees. They have 2 sales reps that carry a quota They have an engineering team of 4. and a marketing team of 3.


Total Team Size



4 (13%)


2 (6%)


3 (10%)


Michael von

Berlin, March 28th, 2017 – Sensorberg, one of the pioneers in location-based industry solutions, appoints a new CEO. From end of March, Michael von Roeder will lead the company. He follows Sensorberg-Founder Alexander Oelling who will become Chairman of the Board. The change of roles reflect the development of the company that now focuses much more on The Internet of Things at an industrial level. Sensorberg started out as a local provider of beacon-networks and is now becoming an internationally respected industry partner that enables the digitization of business models and the automatisation of industrial and non-industrial processes. In order to do so, Sensorberg has a multitude of IoT-use cases and integrates different location-technologies with its SaaS platform. As new CEO, von Roeder will continue this path. Michael von Roeder has already been with the company as COO since last year. In that role he took care of the development of industrial relations, sales, HR and Finance. Now he takes over the overall responsibility and will keep on steering the company in the new direction. As a serial founder and startup investor, he has the right prerequisites to do so. On top of that, he brings a long standing international experience from different management roles to the table. He was responsible for pan-european IT and communications at energy company Vattenfall. He was managing director at the international WPP-agency Iconmobile. He led the global user experience function at Vodafone in London, Tokyo and Düsseldorf. At the beginning of his career Michael worked as consultant at Accenture and Fraunhofer. „We make Industry 4.0 a reality and are helping the industry to digitally utilise their processes which will make them ready for the future. As CEO I will continue the change I already started so we will be able to compete even with big players or, in cases where it makes sense, to collaborate with them. I am thankful that Alexander with his expertise and network will still play a role as Chairman of the Board”, comments Michael von Roeder.


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Frequently Asked Questions about Sensorberg

When was Sensorberg founded?

Sensorberg was founded in 2016.

Who is the CEO of Sensorberg?

The CEO of Sensorberg is Michael von

How many employees does Sensorberg have?

Sensorberg has 31 employees.

How much revenue does Sensorberg generate?

Sensorberg generates $574.0K in revenue.

How much funding does Sensorberg have?

Sensorberg has raised $5.0M.

Where is Sensorberg headquarters?

Sensorberg is headquartered at 2 Kehrwieder BerlinBerlinGermany

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