Sequent Software Leadership Team & Executives

Joan Ziegler

CEO

Proven Leadership-building start-ups from shared vision to revenue. Integrity first makes every aspect of life clear, purposeful & eliminates barriers. She is passionate about solving consumer problems with innovative solutions & building high performance teams with shared vision, who accept accountability & execute the plan. She bring C-level experience w/25 years of P&L accountability based on her leadership values of integrity & crucial conversations. She embolden the team to deliver bad news fast, drive rapid resolution & minimize risk so the team keeps alignment & laser focus on success drivers. When she form advisory boards, boards of directors or teams; her style is to build companies that reflect excellence, high integrity, high energy & open dialogue. Core Competencies: START UP FUNDING: She have financed 3 startups with angels, VCs, strategic partners & the Economic Development Board of Singapore. TEAM BUILDING: She have carefully chosen leadership teams that foster a culture that motivates, inspires & empowers accountability. LICENSING: As both licensee & licensor, she have closed dozens of complex licensing agreements granting intellectual property & technology rights. To drive consumer adoption, she have licensed some of the best entertainment brands from Mickey Mouse, Mattel's Barbie to the NBA. PATENTS: She have steered teams to be proactive in patent filings, resulting in 40+ issued US & foreign patents in payment technologies, covering dynamic authentication, tokenization, electronic card assembly & dynamic magnetic stripe. MANAGING CORPORATE COUNSEL: She have captured years of strategic experience in her soon to be published book “If You Need a Lawyer, It’s Too Late”. It’s critical to hire counsel, not just a lawyer, then build a quality relationship with counsel to ensure excellence in contracts, employment law, lobbying, patents, tax, acquisitions, etc. With cornerstones covered, legal risk can be minimized, enhancing your startup’s reputation with all stakeholders.