Murthy named three primary incumbent competitors in the oilfield production software market: P2 Energy Solutions, Peloton, and Quorum. She described P2 Energy Solutions as a roughly $300 million business, though she noted she could not confirm the exact figure and was hesitant to cite a precise number. These figures reflect Murthy's characterization of competitors and are not company-confirmed disclosures by those firms.
Murthy said incumbent vendors were charging support costs in the low-20-percent range of contract value and delivering innovation primarily through PowerPoint presentations that took 12 to 18 months to reach a productized state. Seven Lakes also competed against Salesforce and Microsoft in a field services management opportunity and won the deal, which Murthy described as the company's first successful entry into a horizontal software category outside oil and gas.