SHIFT72 Leadership Team & Executives

David White

CEO

David is a leading expert in digital film distribution and the CEO of Video On Demand platform provider, SHIFT72. SHIFT72 provides secure Video On Demand platforms to the entertainment industry. Our technology enables you to distribute content directly to a global audience through your own branded online storefront. David has years of experience in building film technology companies, David has become a leading authority on VOD distribution, digital film marketing and the film industry’s paradigm shift from physical to digital. David regularly advises filmmakers, distributors and festivals on digital distribution, sales and marketing strategies David has spoken at a range of events on digital distribution and VOD. Recent speaking engagements include: - Panelist: American Film Market Distribution Conference - "Future of Video On Demand" - Panelist: Digital Hollywood - "Do-It-Yourself Doesn’t Mean Do-It Alone: Assembling Your Distribution Team and Securing Revenue" - Panelist: Screen Forever - "Digital Content Creation and Distribution" - Panelist: Directors and Editors Guild Of NZ Conference Series - "Find an Audience: Monetise Your Work" - Workshop: San Francisco Film Society’s filmmakers in residence - "DIY distribution and audience Building" He brings a unique mix of technical knowledge on how VOD platforms are built, how filmmakers can optimize marketing assets for higher sales, VOD audience behaviour, the importance of Digital Rights Management for filmmakers and how filmmakers and distributors can use technology to leverage their brands and increase revenue in the digital landscape.