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Hamilton, Waikato, New Zealand
Developer of an on demand video technology created to make on-demand better for everyone. The company's VoD technology has a complete enterprise level VOD platform deployable in days, not months, fully integrated with studio-grade digital rights management and advanced geo-blocking technologies, enabling entertainment brands to sell and deliver content to global audiences.
Last updated
In 2024, SHIFT72's revenue reached $2.6M. The company previously reported $1.5M in 2023. Since its launch in 2008, SHIFT72 has shown consistent revenue growth.
SHIFT72 reached a $2.7M valuation in 2015, set during its Venture Round round.
SHIFT72 has raised $2.2M in total funding across 1 round, most recently a $2.2M Venture Round round in 2015.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2015 | Venture Round | $2.2M | $2.7M | 80% |
CEO
David is a leading expert in digital film distribution and the CEO of Video On Demand platform provider, SHIFT72. SHIFT72 provides secure Video On Demand platforms to the entertainment industry. Our technology enables you to distribute content directly to a global audience through your own branded online storefront. David has years of experience in building film technology companies, David has become a leading authority on VOD distribution, digital film marketing and the film industry’s paradigm shift from physical to digital. David regularly advises filmmakers, distributors and festivals on digital distribution, sales and marketing strategies David has spoken at a range of events on digital distribution and VOD. Recent speaking engagements include: - Panelist: American Film Market Distribution Conference - "Future of Video On Demand" - Panelist: Digital Hollywood - "Do-It-Yourself Doesn’t Mean Do-It Alone: Assembling Your Distribution Team and Securing Revenue" - Panelist: Screen Forever - "Digital Content Creation and Distribution" - Panelist: Directors and Editors Guild Of NZ Conference Series - "Find an Audience: Monetise Your Work" - Workshop: San Francisco Film Society’s filmmakers in residence - "DIY distribution and audience Building" He brings a unique mix of technical knowledge on how VOD platforms are built, how filmmakers can optimize marketing assets for higher sales, VOD audience behaviour, the importance of Digital Rights Management for filmmakers and how filmmakers and distributors can use technology to leverage their brands and increase revenue in the digital landscape.
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We do not have customer count information for SHIFT72 yet.
SHIFT72 employs approximately 26 people as of 2026.
SHIFT72 generates an estimated $2.6M in annual revenue.
SHIFT72 was founded by David White.
The CEO of SHIFT72 is David White.
SHIFT72 raised $2.2M across 1 round.
SHIFT72 has 26 employees.
SHIFT72 is headquartered in Hamilton, Waikato, New Zealand.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$2.7M
2024 Revenue
$2.6M(Est.)
Funding
$2.2M
Team
26
Founded
2008
| Year | Milestone | Source |
|---|---|---|
| 2024 | SHIFT72 Hit $2.6m revenue in October 2024 | Estimated |
| 2023 | SHIFT72 Hit $1.5m revenue in December 2023 | Estimated |
| 2021 | SHIFT72 Hit $2.3m revenue in April 2021 | |
| 2008 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 26 employees (October 2024) | |
| 2023 | Reached 26 employees (December 2023) | |
| 2022 | Reached 32 employees (December 2022) | |
| 2021 | Reached 49 employees (December 2021) | |
| 2021 | Reached 37 employees (April 2021) |
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