Event Marketing Software
Engage with consumers in real-time and based on their location through mobile wallets, such as Apple Wallet and Android Pay, and beacon technology.
What is Passworks?
Passworks.io is an online platform that allows brands to create mobile wallet marketing content for mobile wallet Apps, meaning digital passes, such as coupons, loyalty cards, store cards, event tickets, boarding passes, among others.
These passes are dynamic, which means that can be updated constantly and in real-time so consumers can be always up-to-date. Also, these passes can be location-based actionable, through geo-reference (GPS) for outdoor locations or beacon technology, for indoor/in-store locations. This is a new concept called proximity marketing which allows brands to provide personalized in-store experiences for their consumers, based on their location, without the need to developing an App.
The goal of using mobile as a marketing strategy is to link brick-and-mortar stores to digital content (or ecommerce) while creating stronger engagement and, ultimately, to drive store traffic.
Whether big, medium or small businesses, communication agencies or e-commerce, Passworks has a solution for you through our Software-as-a-Service (SaaS) platform or an Application Program Interface (API).
How does it Work?
Step 1) Choose the type of pass you want to create and design it with your brand look & feel;
Step 2) Add content and associate locations to trigger lock-screen notifications to remind your consumers about the pass;
Step 3) Distribute the passes and keep it an open and ongoing communication channel by updating the pass and sending relevant push notifications.
Consumers download the pass and when are near the locations you previously defined, receive a notification with the pass, allowing it to see the pass on the lock screen and, well, might as well go into the store and use the pass before it expires!
Want to know more? Contact us at [email protected]!
