Marketing Agency
Incast, founded in 2017 and headquartered with a global client base spanning the US, China, and Europe, operates as an influencer marketing marketplace connecting brands with micro and macro creators across TikTok, Instagram, and other platforms. The company processed approximately $2 million in total ad volume across all products in 2022, retaining a take rate of 10 to 25 percent, which translated to roughly $400,000 in take-rate revenue that year. Incast serves enterprise clients including PepsiCo, Heineken, Amazon, TikTok, and Shopee, and has worked with 160 clients in total since inception, with 110 brands running campaigns in the twelve months ending 2022. The company has grown from $30,000 in monthly recurring revenue and 20 customers in 2018 to $1.4 million in annual GMV through Incast alone by 2022, with an additional $500,000 in GMV contributed by its experiential activation arm, Funcast. CEO Vera Kopp is bootstrapped and building a third product called Rainmaker, a self-service creator marketplace targeting small businesses at $5.99 per month. The team stood at 32 full-time employees as of January 2023.
- Revenue
- $506K
- Customers
- 110
- Year founded
- 2017
- Funding
- -
- Team size
- 32
- Location
- United States