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2024 Revenue

$506K(Est.)

Customers · 2022

110

Funding

$0

Team

32

Founded

2017

Incast Revenue (2024)

Incast, founded in 2017 and headquartered with a global client base spanning the US, China, and Europe, operates as an influencer marketing marketplace connecting brands with micro and macro creators across TikTok, Instagram, and other platforms. The company processed approximately $2 million in total ad volume across all products in 2022, retaining a take rate of 10 to 25 percent, which translated to roughly $400,000 in take-rate revenue that year.

Incast serves enterprise clients including PepsiCo, Heineken, Amazon, TikTok, and Shopee, and has worked with 160 clients in total since inception, with 110 brands running campaigns in the twelve months ending 2022. The company has grown from $30,000 in monthly recurring revenue and 20 customers in 2018 to $1.4 million in annual GMV through Incast alone by 2022, with an additional $500,000 in GMV contributed by its experiential activation arm, Funcast.

CEO Vera Kopp is bootstrapped and building a third product called Rainmaker, a self-service creator marketplace targeting small businesses at $5.99 per month. The team stood at 32 full-time employees as of January 2023.

Last updated

Incast Revenue

Incast processed approximately $2 million in total ad volume across all products in 2022. The Incast marketplace contributed $1.4 million of that GMV, while Funcast, the experiential activation arm, contributed an additional $500,000. After applying a take rate of 10 to 25 percent, Incast retained roughly $400,000 in take-rate revenue for 2022.

Incast Revenue GrowthReported revenue / ARR over time · latest figure estimated$0$125K$250K$375K$500K$625K20172018201920202021202220232024$0$360K$400K$506KSource: GetLatka.com interview on Jan 23, 2023 with Incast CEO Vera Kopp
YearMilestoneSource
2024Incast Hit $506k revenue in October 2024Estimated
2022Incast Hit $400k revenue in January 2022Watch[1]
2018Incast Hit $360k revenue in January 2018Watch[2]
2017Launched with $0 revenue

The company's growth from its 2018 baseline is substantial. When Vera Kopp first appeared on the show in 2018, Incast had 20 customers and $30,000 in monthly recurring revenue, implying approximately $360,000 in annualized revenue at that time. By 2022, total GMV across all products reached $2 million, representing meaningful top-line expansion over four years, though the retained take-rate revenue of $400,000 reflects the marketplace structure in which 65 to 75 percent of each campaign budget is paid out to creators.

A forward revenue estimate for 2023 is not possible to state with precision given that Kopp did not provide a growth target or projection during the interview. Using the 2018-to-2022 GMV trajectory as a ceiling and accounting for the early-stage nature of Rainmaker, a GetLatka estimate would place 2023 total GMV in a range of $2 million to $2.8 million, with retained take-rate revenue of approximately $400,000 to $700,000, depending on product mix and Rainmaker adoption. This is a modeled range, not a figure Kopp stated.

Incast Valuation, Funding Rounds

Explore the complete funding history and valuation milestones for this company. Below you will find information about each funding round and key financial metrics that shaped the company's growth trajectory.

Incast Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12017Source: GetLatka.com interview on Jan 23, 2023 with Incast CEO Vera Kopp
YearRoundAmountValuation% SoldSource

Founder / CEO

Vera Kopp

CEO

Vera Kopp is the CEO of Incast and the founder of the broader portfolio of products including Incast, Funcast, and Rainmaker. She holds a degree in business management from California and studied at Stanford. Kopp first appeared on the Latka show in 2018, at which point Incast had just passed 20 customers and $30,000 in monthly recurring revenue. She described the progression from that baseline to $1.4 million in annual GMV by 2022 as a milestone she was proud to revisit.

Kopp described herself as a female founder and senior entrepreneur in influencer marketing. She is separated as of the interview date and has no children. She declined to state her age but indicated she is under 40. Net worth was not discussed in the interview and no ownership percentage was disclosed, so no estimate is possible.

Kopp's prior companies or ventures outside of Incast, Funcast, and Rainmaker were not discussed in the interview.

Q&A

QuestionAnswer
What's your age?43
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

Incast served 110 brands over the twelve months ending in 2022, with clients including PepsiCo, Heineken, Amazon, TikTok, Shopee, Visa, and Ubisoft. Historically, the company has worked with 160 clients in total since inception. At the time of the January 2023 interview, 12 clients had active campaigns running in the prior thirty days.

In 2018, Incast had 20 customers paying an average of $30,000 in monthly recurring revenue across the base, implying an ARPU of approximately $30,000 per year at that time based on the figures Kopp stated. Pricing for the Rainmaker self-service product is set at $5.99 per month for small businesses, delivering up to 100,000 views per month with a maximum of two creators per campaign on TikTok or Instagram.

For enterprise campaigns, pricing is not a flat fee but a percentage of the brand's campaign budget, ranging from 10 to 25 percent depending on the talent mix and campaign complexity. Kopp noted that for high-profile talent such as Tony Hawk, who charges $100,000 to $150,000 per post, Incast takes a cut of approximately 10 percent because the talent has existing management and agency relationships. For campaigns using 50 to 100 micro influencers, Incast increases its margin to approximately 35 percent to account for the additional management overhead.

Incast serves 110 customers.

Incast Business Model

Incast operates a marketplace model in which brands pay a campaign budget and Incast retains a take rate of 10 to 25 percent, with 65 to 75 percent of each budget paid out directly to creators. The remaining portion of the budget, beyond the creator payout and Incast's take rate, covers strategic planning and creative add-ons that Incast provides. Kopp confirmed that Incast retains this additional allocation for operations and strategic planning, not the creators.

In 2022, total ad volume processed across all products was $2 million, of which Incast retained approximately $400,000 as take-rate revenue. Applying the stated creator payout share of 65 to 75 percent to the $2 million total implies that roughly $1.3 million to $1.4 million was paid out to creators in 2022. Funcast, the experiential mall activation product, contributed $500,000 in GMV and operates on a separate model involving physical installations in malls, branded product experiences, and creator-driven social amplification on Instagram. Kopp cited a 65 percent lift in mall traffic over 30-day installation periods for PepsiCo and Heineken campaigns as a key outcome metric for Funcast.

Rainmaker is a self-service subscription product priced at $5.99 per month targeting small businesses. At that price point, subscribers receive 100,000 views per month delivered by up to two creators on TikTok or Instagram. Kopp noted that creators in the Rainmaker network are motivated by brand partnerships and audience growth, not solely by monetary compensation, which enables the low price point. Profitability was not discussed in the interview. The company is bootstrapped with no outside funding, which Kopp confirmed.

Point-in-time figures shared on the GetLatka podcast, each linked to the exact moment it was said on camera.

Customers (2022)

110

Nathan Latka: So, like, 12, like, that are running campaigns, like, right now, but over the past twelve months, that number is closer to a 130? Vera Kopp: A 110. Okay. For the past twelve months.

Watch

Incast Employees & Team Size

Incast had 32 full-time employees as of January 2023, spanning marketing, sales, operations, and strategic planning. The host initially misstated the headcount as 35 before correcting to 32, which Kopp confirmed. The team is also building Rainmaker as a new product line.

Incast employs approximately 32 people as of 2026. It serves 110 customers that rely on its solutions.

Incast Team GrowthReported headcount over time08152330382017201820192020202120222023202400151532323232Source: GetLatka.com interview on Jan 23, 2023 with Incast CEO Vera Kopp
YearMilestoneSource
2024Reached 32 employees (October 2024)
2023Reached 32 employees (January 2023)
2018Reached 15 employees (November 2018)

Frequently Asked Questions about Incast

What is Incast's revenue?

Incast generates an estimated $506K in annual revenue.

Who founded Incast?

Incast was founded by Vera Kopp.

Who is the CEO of Incast?

The CEO of Incast is Vera Kopp.

How many employees does Incast have?

Incast has 32 employees.

Where is Incast headquarters?

Incast is headquartered in Los Angeles, California, United States.

Compare Incast to the industry

Full Interview Transcripts

Why Brands like Pepsico Pay $2m For Influencer Ads via InCastJan 23, 2023

[00:00] Guys, incast.me has done something special marketplace model. They connect brands like PepsiCo to micro influencers all around the world, including dogs, pets, people. You name it. They connect it. They did over $2,000,000 of sort of ad volume last year, of which their take rate is anywhere between 10-25%. Their take rate revenue is about $400,000 last year. They have a team of 35 building or sorry, 32 building the company. They served over the past twelve months over [00:23] a 110 brands like PepsiCo who put at least a dollar of ad revenue sort of through them looking to scale moving forward with a new platform called Rainmaker. Hey, folks. My guest today is Vera Kopp. She's a female founder and senior entrepreneur of influencer marketing businesses. She graduated with from business management in California AMPM at Stanford at an incast.me and funcast.me along with Rainmaker is what she's focused on today. She's got global clients including TikTok, Shopee, [00:49] Amazon, Visa, Ubisoft, and many more. And if she looks familiar, that's because she was on the show back in 2018 when she had just passed 20 customers and $30,000 of MRR at the time. We're excited to have her back on. Vera, are you ready to take us to the top? [01:04] >> Incredible. I'm ready. And then you're bringing the numbers from back in 2018. It's just so great to see how much we accomplished. I was [01:12] gonna say, I can't wait to get caught up here. So for folks that missed that episode, you know, what is that? Four years ago at this point, who is incast selling to? What are the customers paying you for? [01:21] >> They're selling they're buying strategic planning. We set the entire strategy within incast. Majority of our clients are from China, US, Europe. So Shopee, Amazon, TikTok. We create a business plan for them. How to work with creators? We identify the best creators for that particular brand, but identifying not only the creators, which is most important is the audience. Right? Who are the creators that have the best audience that will communicate and have this strategy? And a lot [01:57] >> of times, come up with, you know, different KPIs. So we have to be in tune with the KPIs for the brands, its performance, brand awareness, conversion, clicks, daily active users. We are on tune into innovating a way of working with creators as well. [02:17] And so, Vera, PepsiCo comes to you and says, Vera, we wanna launch a campaign before the Super Bowl targeting males in America between 20 and 30 years old. Go find me the top TikTok influencers. And you say, well, how much do you wanna spend on this? And they say, you know, $500,000. What's your model? Are you taking a percent of the money they spend through you, or is it a flat one time fee? [02:41] >> We take a percentage of the budget depending on the campaign. If we have more talent managers, it varies from 10 to 25%. We have the ability to negotiate with creators. We work frequently with a pool of creators that are part of our network community. So it's more it's cheaper for the brand to work within cast and trying to figure it out on their own. And if we get $500,000 for Pepsi, we'll definitely look for a good [03:13] >> way to attain a cost per CPM base rate, talking to this male audience and driving traffic to where we need to drive. It's for a specific campaign or, you know, taking people to the stores to buy the product. That is [03:31] How many brands are you working with? Like PepsiCo's, how many brands have you processed at least a dollar of volume for over the past thirty days? [03:40] >> Over the past thirty days, we have 12 clients in house k. Right now. But overall, historically, we have a 160 clients we consistently plan and and and execute. [03:54] Okay. So, like, 12, like, that are running campaigns, like, right now, but over the past twelve months, that number is closer to a 130? [04:02] >> A 110 Okay. For the past twelve months. [04:06] Yes. And if you add up all of the dollars they spent through your platform, those a 110 customers, about how much money would that be? [04:14] >> About 1,400,000. So we we we took our company, right, February '18 from $30,000 in revenue to 1.4 in 2000 and 2022. [04:30] Oh, what's going on there, YouTube? Good to see you guys. Now imagine this. You love watching these interviews with SaaS founders, but imagine if we took all of the valuation data out from over 2,807 interviews I've done manually. Saves you a lot of time. Well, we've done this. We've built it into the beautiful interface inside of Founderpath. Check this out. I'll show you how you can access this in a second. But you log in, you connect [04:53] your Stripe account, you see your valuation real time, you can see what it changed over the past eighty eight days and even set goals for valuation this year. Now the secret evaluation is there's many different ways to value a SaaS business. So the reason you're gonna see three or four different valuations inside of your Founderpath dashboard, this is all free by the way, is because depending on who's doing the buying of your SaaS company, you're gonna [05:17] get a different valuation. A VC is gonna pay a different valuation, Private equity firm is different. If you're gonna do a minority sale, that's different. And if you sell the whole business, that's a different valuation. You can see all those when I hover over here, right? So the teal is what a VC would pay. Yellow is what private equity And red is if you sold the whole thing outright. Now what's cool about this is this is [05:39] not built off random data. Again, you guys hear these interviews on YouTube. All these datas are built from real time valuation data points founder share with us on the show. So traction 1,200,000 seed round 3.7 raise. They sold 22% of their business. Go in here and filter by the event. Maybe you only wanna see companies that have sold the whole business. Well, here are a bunch that have been acquired the valuation and the multiple. Maybe you're [06:05] going out right now and you're raising your seed round. We'll go in here and look at all this recent seed deals that went down, what they raised, what valuation they raised at and what percent that they sold. There's never been a larger dataset of SaaS valuations than what you can get now inside of Founderpath. And we're thrilled to bring it to you. All right, we're gonna go back to the YouTube video here in a second, but [06:27] if you wanna check this tool out, if you wanna jump in and sign up, you can check it out for free to get your valuation at this link. This link, founderpath.com/products/valuations. Or if you go to founderpath.com and hover over products, click on get your valuation here, and go ahead and sign up to give it a whirl. Again, all that valuation data live right inside the platform. I hope to see you there. Alright. Let's jump back into [06:53] the interview. And your take rate you said is 10 to 25%. Assuming your highest take rate of 25% on the 1,400,000, that would be about $350,000 in, quote, take rate revenue for incast. Is that your only revenue stream, or how else are you making money? [07:10] >> We do have also Funcast, which is five digital experience. We went to five different malls. Stores are having a very challenging period right now to drive traffic right to the stores and to the malls. So we help to engage the the the audience to take them into the mall. Instagram about experiences, we did that for PepsiCo with a chocolate powder called Toji, and also with Heineken, a a drinking soda. We had spaces packed with products, so [07:47] >> people were interacting with the product. They were taking photos and posting. And that drove traffic to the malls over 65% over, you know, the thirty or sixty days that we stay with our installations into the mall. So we take creators, we do strategic planning, and also have the the photos, the images going out on Instagram like explosion. [08:13] That's awesome. Now you launched in 2017. How many folks are full time at the company today? [08:18] >> We have 32 people in our team from marketing, sales, operations, strategic planning, and now we're launching a new product, which is a self-service community for creators called Rainmaker. And with that, we're offering a solution to small businesses to be able to buy a campaign for $599 a month and get a 100,000, a 100,000 views. So for $599 a month, they're able to get a 100,000 views with up to two creators, either on TikTok or Instagram. [08:56] How do you convince a creator I mean, you only have $6 to incentivize the creator to drive a 100,000 views. That's a lot. How do you get creators to say yes when you have an inventory request? [09:06] >> We do have a lot of micro influencers that wants to grow and wants to partner with brands. So a lot of the creators, most of the times, they're not interested only on the money side, but on the growth onto a brand that makes sense to them. As the matchmaking algo that we developed with Rainmaker that allows us to put, like, brands into the neighborhood creator, right, local people, local language. And with that, we also have higher [09:41] >> conversions for traffic and for purchases and services. [09:45] So to sum all this up, if we look at total revenue in 2022 for the company, where were you guys at? It sounds like maybe 500,000, 1,000,000, something like that. [09:54] >> 2022, we did 1.4 with incast. Funcast was another 500,000 with the model. [10:01] But that's the top line. Right? That's the top line GMV. I'm talking about, like, your your take rate. [10:07] >> Take rate's four hundred? [10:10] Four hundred. Okay. So you did about 2,000,000 of volume across all your products, and you kept about 400 k take rate for yourself? [10:16] >> Yes. [10:17] And how this is a cool story here. How much did you pay out to creators? [10:22] >> We usually pay out to creators 65, 75% of the budget. [10:30] Okay. Got it. So if you're processing one, you know, $2,000,000 a year, we could assume that about one one point three, 1.4 of that is getting paid out to creators. [10:40] >> Exactly. [10:42] Interesting. So if the creators get 60% and you're getting 10 to 20%, who gets the other 10 to 20% that's left? [10:48] >> It's strategic planning and add ons that we put it into the creative side. [10:54] So you guys keep that or the creators keep that? [10:57] >> We keep that. We invest in the strategic planning and operations. So not all the clients will get the strategic planning and the creative. A lot of times, they come with the the creative briefing already ready, and that's when we operate with 10 or 20% cuts depending if it's micro influencer or top creator. The higher the budget, the less of our our fee because it's it's, you know, it's hard to close a deal. For example, Tony Hawk. [11:27] >> Right? He charged a 100, 150,000 for a post. We we we take a cut of 10% because he has a management and he has another agency, so then it doesn't add up to the client so much. But if you go micro influencers, we're working with 50 or 100 micro influencers, we need more people to manage, we increase our margin to 35%. [11:51] I see. So are you like Patrick Star, Tony Hawk, Jillian Michaels, Foodgod? Like, are you working with their agents at CAA to process this stuff, or are you working directly with them? [12:01] >> We work with agencies, CAA, UTA, and their managers as well to close the [12:06] So they're they're taking a cut in between there too then? [12:10] >> Yes. [12:11] Yeah. But you would say your strategy really is to put those big names up as posters on your website, but they're not where most of your volume goes. You actually used to focus on the micro influencers if you can. [12:20] >> Correct. And there are a few strategies we did, especially with with TikTok. We work in different verticals. That's where we're able to keep all the channels and all the verticals, especially for clients too. So, you know, talking about pets, we we worked with the top top 100 pets of The US, and there were micro influencers back in the days. Now they grew. But we onboarded them into TikTok when TikTok was what what was TikTok at the [12:51] >> time? [12:52] Yeah. So [12:52] >> it was very interesting to see them now with millions of followers. But at the time, they were just, you know, micro influencers, pets that we were migrating from different social media from Instagram and YouTube and taking them into a new platform. And it's fantastic to see the growth of our clients and also see how much we contributed to their growth. Right? [13:14] Bringing Vera, when we when we last spoke, you were bootstrapped. Are you still bootstrapped today or did you raise capital? [13:19] >> It's still bootstrapped. Yes. [13:21] Great. We love that. We love that. Very cool. Wait. We're out of time here. Let's wrap up with the famous five. Number one, what's your favorite book? [13:29] >> Jesus, How to Make Big Plans. [13:32] >> Mhmm. [13:33] Number two, is there a CEO you're following or studying? [13:36] >> Ben from Ben Entertainment, Ricky Ray. [13:41] >> Yep. [13:42] Number three, what's your favorite online tool for building incast? [13:47] >> Right now, our proprietary Rainmaker. [13:51] >> Rainmaker. [13:52] Number four, how many hours of sleep do get every night? [13:55] >> Six. [13:56] Okay. That's good. And what's your situation? Married, single, kids? [13:59] >> God. You have to get to that question. [14:02] Of course. You know it's coming. [14:04] >> Separated. Not divorced yet, but getting there. [14:07] Getting okay. Close. You're almost there. Hang tight. Any kids or no? [14:11] >> No kids. [14:13] Okay. And and can I ask how old you are? [14:15] >> No. [14:16] Oh, just give me a range. Give me a range. [14:19] >> A little secret. I am in the four point o era of confidence. [14:23] That's fair. I will say under way under 40. Alright. Last question, Vera. Something you wish you knew when you were 20. [14:31] >> I wish I would have all the knowledge that I have today in my twenties and the confidence too. [14:38] Guys, incast.me has done something special marketplace model. They connect brands like PepsiCo to micro influencers all around the world, including dogs, pets, people, you name it. They connect it. They did over $2,000,000 of sort of ad volume last year of which their take rate is anywhere between 10-25%. Their take rate revenue is about $400,000 last year. They have a team of 35 building or sorry, 32 building the company. They served over the past twelve months over [15:02] a 110 brands like PepsiCo who put at least a dollar of ad revenue sort of through them looking to scale moving forward with a new platform called Rainmaker Vera. Thanks for taking us to the top. [15:11] >> Thank you so much for having me, Nathan. [15:14] One more thing before you go. We have a brand new show every Thursday at 1PM central. It's called Shark Tank for SaaS. We call it deal or bust. One founder comes on three hungry buyers. They try and do a deal live and the founder shares back end dashboards, their expenses, their revenue, ARPU CAC, LTV, you name it, they share it and the buyers try and make a deal live. It is fun to watch every Thursday one [15:39] p. M. Central. Additionally, remember these recorded founder interviews go live. We release them here on YouTube every day at two p. M. Central. To make sure you don't miss any of that, make sure you click the subscribe button below here on YouTube, the big red button and then click the little bell notification to make sure you get notifications when we do go live. I wouldn't want you to miss breaking news in the SaaS world, whether it's [16:00] an acquisition, a big fundraise, a big sale, a big profitability statement or something else. I don't want you to miss it. Additionally, if you want to take this conversation deeper and further, we have by far the largest private Slack community for B2B SaaS founders. You want to get in there. We've probably talked about your tool if you're running a company or your firm if you're investing. You can go in there and quickly search and see what [16:22] people are saying. Sign up for that at nathanlatka.com slack. In the meantime, I'm hanging out with you here on YouTube. I'll be in the comments for the next thirty minutes. Feel free to let me know what you thought about this episode and if you enjoyed it, click the thumbs up. We get a lot of haters that are mad at how aggressive I am on these shows, but I do it so that we can all learn. We [16:41] have to counter those people. We got to push them away. Click the thumbs up below to counter them and know that I appreciate your guys'support. Alright, I'll be in the comments. See you.

She Spends $300k/mo on Sponsored Instagram PostsNov 12, 2018

hello everyone my guest today is vera cope she runs a company called incast a leading influencer marketing platform focused on instagram incast works with top instagram celebrities and micro influencers on marketing campaigns in brazil and the united states the company is a member of startup farm incubator based program based at the google campus in sao paulo vera are you ready to take us to the top all right i'm here uh thank you so much for having me on the show um i can share all the information that you like be part of the start of our program uh definitely took our company to a different level we started 2017 with a revenue of over three thousand dollars a month we're generating um a couple hundred thousand now so how many hundred thousand like 300 um a little bit more than that okay and how many customers we do have active uh 20 companies that we work on a monthly basis uh majority of our clients they renew because we provide an amazing service so we keep renewing clients so our cost of new client activation is um relatively low we're expending our team to be able to fulfill all the orders um they're becoming larger and larger how many folks on the team today uh we're 15. one five all in la uh we have four people here in l.a and 11 in brazil sao paulo sao paulo and la very good and you mentioned 20 brands paying you what do they pay on average per month um campaign ranges from 25 000 to right now a million okay now if i take 300 000 bucks a month divided by 20 that would mean each one pays you about 15 grand per month on average yes correct okay um you just said campaigns are 25 30 grand per month uh why doesn't it add up well um every influencer has a different price so we have to contact well first we need to get the briefing from the brand and access the niche that they want to talk to which demographic what kind of segment the product is and help them to to with the creative as well so once we select the influencers we have to put offers out in the market and prices vary we created a insta price is available on our site on incas.me you can access our basic estimate which is calculated within uh the reach of the influencer and their engagement and for youtube we can youtube price which has also the same metrics but one very important thing which is the dislike mentions um so we know if that influencer is more appropriate to be presented to a brand or not interesting so i just typed in uh at nathan latka and your calculator says 18 000 followers um 18 average reviews 804 likes and engagement rate of 4.5 percent for 110 143 earnings per post is that good or bad it's really good especially because they're not all the way up there in terms of followers we need to build your fellows your engagement's really good we try not to present any influencers to our clients uh below three percent engagement but you have a factor that our calculator cannot uh identify yeah which is the celebrity right you have a factor so we can add three times uh your values very i would say you're making me you're making me feel very good but the questions are not going to get easier but keep the con i love the compliments this is great [Laughter] no i will tell you i will tell you the only the only comparable i have to this is um i'm signed with caa because of a big deal with a linear tv kind of cable show plus my book coming out in a few things and they've brought me deals uh i won't say who the advertisers are but you know where it's like ten thousand dollars uh for example for a um a series of three instagram posts plus a quick video with product placement um are you essentially repping or working with agencies that represent big brands or you're working directly with the brand uh we work with advertising agencies that do represent brands and also brands directly so um in response to uh what you're mentioning in terms of like price negotiation um it varies like you have to create like you have to create unique content that's outside of your social media as well then then there's you know add-on on to the package so um we would love to create very soon we're working on it um it's a calculator that will identify this elaborate fact to it and then we'll give um a market price it's more adjusted to what you know george clooney would um ask versus a non-celebrity and answer so so if you sign up one of these ad agencies and they pay you fifteen thousand dollars per month um is that all going to you or you then have to go pay out you know 10 grand per month to influencers to actually execute the campaign we pay a little bit more than that we pay 12. uh we we have our you know sorry 12 12 what about 12 000 so our margin is 10 percent that we take from the bottom down so to explain like if the influencer comes to us with the budget of 10 000 us dollars for post we will pass that cost to our clients so it's not more expensive to our clients to work with us and we'll take 10 percent from the influencer or from the agency that's representing the influencer i see so if so on 300 000 per month right now that you're doing in revenue you're keeping about ten percent of that it's about 30 35 grand per month correct i see okay i see very good um okay so and help me understand how you do this do you scrape instagram and look at all kind of you know everyone's followings and then recommend back to the ad agency who they should sign up for their client or do the influencers have to opt in via your website uh we work uh with both we have an internal tool that our team uses to search um influencers and we have our platform where influencers can opt in and receive direct offers okay interesting and help me understand growth so if you're doing kind of 30 000 bucks per month today what were you doing about a year ago in november 2017 i was doing three thousand dollars a month oh yeah i guess that was year one huh actually 300 in profit because you know our uh tickets were about three to five thousand yeah three thousand per month but then you gotta pay out ninety percent to the influencer you only keep 300 right correct how did you make it work did you have a bunch of savings from you know you you started some reality show and they paid you a lot of money or what well i have to be um what we call locked in a room starved myself for about nine months learning really how um to change and pivot our business model from being a platform we were a jobs um marketplace and we converted into being a creative marketing agency as well as you know the platform to manage all of the posts and um it was a lot of sacrifice um today to operate with budget 12 you know a million plus it's it's wonderful it's very rewarding and um you know when we take you know advices from our you know advisors we always hear like oh you have to focus on your clients yeah we have to focus on a client when we don't have a client you don't know how to charge you don't have the technology to really like execute and it's easy to say but once uh we start building the right tools uh with engineers that on board on the company with like no pay like you know like i did as a ceo for many months um so are you are you bootstrapped today or have you raised capital i am bootstrapped totally bootstrapped yes that's great i love that um and walk me through churn so it sounds like you know agencies if they run a campaign through you the nature of campaigns is they start and they stop so does your revenue really recur every single month or do you have to go get new sales every single month we get new sales every single month we've been very lucky that most of our clients uh we have a churn or maybe like the 10 which um are based on small budgets we we we tend to advise clients budget less than five thousand dollars it's really hard to measure results because influencers pulses are really expensive nowadays so um and then on those clients are the ones that you know it tends like to be much harder to to quantify return uh work with the influencers you have to have reach and frequency so we always advise our clients to do two months and longer because that's when you get to see uh results okay so 10 revenue churn per month or logo churn per month uh there's no revenue turn like you're saying like clients turn 10 of the clients but our ticket average ticket per client is increasing so we went from beginning of the year of 500 000 revenue right now we're to close a million yeah just and just to be clear again that's top line revenue you're keeping really a hundred grand of that so your your gross margin is about 100 grand yes okay um the reason i say that there's a lot of ad tech companies i interview where they'll tell me their revenue is a billion but they take two percent of it right because they have to spend that money on the actual placement so their true kind of revenue is you know call it two million versus a billion so i just want to understand that um so 10 logo term per month but your average kind of ticket size or your is increasing which is great um walk me through how you're getting new agencies signed up how are people finding you um mainly to do relationship basis um and also um a lot of like what do you say how do they find us yeah like are you are you the only salesperson like of the 15 people on your team who's doing sales we have uh three salespeople uh including and with me of course i'm always uh meeting new people and bringing clients to uh to to to our team um it's it's you know the the influencer marketing and advertising industry it's a lot of to relationship base if i can pull out of all of our clients 80 of them were referrals or acquaintances or people that we you know did business in the past um there are leads that we we work on seo sem on um on google and actually social media and getting our influences to endorse we have a 20 conversion on every lead capture that we get it's pretty good actually yeah in terms of in terms of agencies coming to you if 100 come to you you'll close 20 of them correct educate us a little bit on kind of just the state of influence or marketing as a whole tell me about a campaign you recently ran via your platform and how it performed um we have several recent uh campaigns herbalife samsung bmw um a big tech company it's it varies um right now we're working on the current project 24 influencers we have what we call top tier which is above 1 million followers and um consolidating another 30 influencers below amelia so for which brand is this i don't know if they can disclose well let's let's talk about one that you can actually talk about so for bmw what was that campaign what did bmw come to you and they said hey vera we want x they were launching a new motorcycle in brazil and they wanted a top tier celebrity influencer and they had a tiny tiny little budget like i think 15 000 at the time and they wanted like two years exclusive uh image usage a lot of those items are you know very difficult to to negotiate but we went there we got the talent and then we fulfilled with another 50 um smaller influencers to propagate that content from the top celebrity got it and who was the top celebrity felipe hockey [Music] global global tv influencer oh and very recently we did a campaign with winderson nunes well hold on i want to stay on the bmw one for a second philippe felipe what's his last name r-o-q-u-e r-o-q-u-e yeah because i want to pull up his account and understand and it's and it's p or h at the beginning or sorry f or p at the beginning f f i l i p e yes r o k u e r o q u e yes okay interesting um let me see if i can pull up felipe okay and how many um when he when you worked with him how many followers did he have he was probably 30 percent uh less than what he has now it's been like three months for bmw yeah very cool um yeah i'm on my web browser i can't find him but um okay so you find him you negotiate the price and then basically you pay 50 other kind of influencers to go kind of like and share that content right when he posts is that accurate yes correct interesting that's really interesting so so how can one of my listeners um you know who are all running their own kind of software companies how could they potentially use you we help them to scale um in three ways either is a brand awareness or it's direct sales or engagement to the content so what we did with bmw was more engagement to the content when we want to drive sales we we tend to share links or promo codes and smaller influencers that talk and they personalize their communication with their audience tend to convert at least 63 percent better than regular communication and we we're talking to millennials um over um 50 of them do not make a decision on purchasing a product if they don't read something on the blog or if they're not induced you know by um someone that they follow on social media so for tech companies that have a product if they want to create brand awareness or simply you know direct to sales we can help them to be skilled and connect them with influences that will talk to their audience that's the most important key factor uh you can't get a fashion blogger to promote a nerdy technology app if that's you know not the audience that she's talking to sure yeah but not as effective so we do the search on influencers um back-ordered we go to the audience interest age demographics and all of the informations and and work with the kpis for the brand to make sure that we're connecting them with the best um audience and influencer that's great vera we're out of time so let's wrap up quickly with the famous five one word answers here if you can number one what's your favorite business book my favorite favorite i think it was um the instagram uh one of the founders kevin is actually brazilian so for me was very inspiring how so what's the book oh the book name of the book come on god help me um is it like a bot is it a bio he did he write it uh he he yeah he wrote the book um okay i'll look it up kevin instagram book number two is there a ceo you're following or studying the system um i'm inspired by um i don't know um yahoo but it's a mayor everybody criticized her and her mentor i think her decision making i think she did great when she you know took a chance and took yahoo from being like email provider to e-commerce platform by um alibaba so for me i think she's a woman she's a go-getter and um one of the highest paid ceos in america right yeah she did by the way the alibaba investment was before i believe she joined yahoo but that did turn out nicely during her tenure and i do i do think she's extremely talented um number three what's your favorite online tool for building your company online two for building my company trello number four how many hours i sleep to get every night uh right now four or five okay and what's your situation married single kiddos married for over 12 years and together for almost 20. that's amazing any kids no kids no kidding no kid total freedom all right last question what do you wish your 20 year old self knew i'm sorry what was the question what do you wish your 20 year old self knew i wish i knew what i know now um don't be scared don't be scared you have to learn like we say like fail fast right learn fast and the more risk you take within barriers right don't go throw yourself out of the building but um the more risk you take i think the more rewarding you're going to feel and it's like life is that just like risk-taking i wish that i would have a little bit more capital to start businesses or be more risk-taker at earlier age guys there you have it take bigger risks earlier in cast founded in 2017 helps agencies find instagram influencers to propagate their clients material and marketing campaigns they're bootstrapped serving about 20 customers today each customer will maybe run a campaign for 20 or 30k so 300 grand and spend kind of through vera's platform she keeps though about 10 of that so she's doing about 30 000 bucks per month right now that's up from just 300 per month about a year ago so healthy growth 10 logo term per month again team of 15 based between la and brazil vera thanks for taking us to the top thank you so much for having me and if you guys want to learn more about our company go to incas.me and it will be happy to help you with your campaigns

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