Founder Interview Video
How SubBase Reached 100 Paying Customers With Its Construction Procurement SaaS and Raised $4M to Date (Interview with CEO Eric Helitzer)
Chapters
- 0:00Introduction and Company Overview
- 0:52Eric Helitzer's Background in Construction
- 1:06Founding Story: Identifying the Problem in 2020
- 1:46First Line of Code and Building the MVP in 2021
- 1:56Co-Founding Team and Technical Advisor
- 3:01Equity Split and Early Capital Structure
- 5:22Pricing Model and Average Customer ACV
- 6:50First Customer: Free Trial and Design Partner Approach
- 8:04First Paying Customer and Early Pricing
- 10:29Current Customer Count and Go-to-Market Build-Out
- 11:05Team Size and Organizational Structure
- 11:36Revenue Discussion and 2024 ARR Target
- 13:43$4M Seed Round and Use of Funds
- 16:55Favorite Tools, Sleep, and Personal Insights
- 21:07Closing Thoughts and Future Roadmap