Smith identified Turo as the primary point of comparison for Subskryb. He and his co-founder were top Turo hosts in Toronto for 6 to 7 years before founding Subskryb. According to Smith, Turo operates as an open marketplace where individual owners control pricing and the customer experience is inconsistent. He also said that when problems arise on Turo, hosts are largely left to resolve them independently. These figures and characterizations reflect Smith's personal experience and opinion and are not confirmed by Turo.
Smith also noted that original equipment manufacturers and car dealerships are beginning to explore subscription models, which he views as a potential supply partnership opportunity rather than a competitive threat.