TakeTask Revenue, Valuation & Funding (2024)

TakeTask generated approximately $100K in total revenue in 2018, its first year of product availability. Revenue grew to $250K in 2019 and reached $1.2M in 2020. At the time of the September 2021 interview, monthly recurring revenue was approximately €50K, and Starzynski projected full-year 2021 revenue of roughly $2M, noting that the company had already matched its entire 2020 revenue figure in the first portion of 2021.

TakeTask had 16 enterprise customers at the time of the September 2021 interview. Named customers include Shell, for which TakeTask has a global contract deployed across four countries with additional rollouts underway, and the Polish government, whose COVID home-quarantine monitoring application built on TakeTask had accumulated approximately 9 million user accounts and processed hundreds of thousands of tasks per day at peak. Starzynski also referenced a recently signed deal with the largest copper mining corporation in Poland, described as one of the largest in the world.

Pricing is structured on a per-user, per-month basis across three tiers: €8 for the entry plan, €15 for the advanced (mid-tier) plan, and €22 for the highest plan, with Azure cloud costs billed separately for each client. The average contract value was approximately €4,500 per month, which Starzynski equated to roughly $5,000 per month or approximately $60,000 in annual contract value. Implementation is a separate one-time charge ranging from $5,000 to $7,000 at the low end to $50,000 to $70,000 for large integrations.

At the time of the interview, TakeTask was testing a lighter SaaS version of the product with eight small retailers, targeting faster implementation and lower ticket sizes as a parallel growth motion to the enterprise business.

TakeTask operates as an enterprise SaaS business with a per-user monthly subscription and a separate private Azure cloud instance provisioned for each client. The model is not a self-serve plug-in product; every new customer requires a signed contract and a formal implementation engagement that typically takes approximately two weeks. This structure produces two revenue streams: recurring subscription fees and one-time implementation charges.

At approximately €50K in monthly recurring revenue across 16 customers, the implied average monthly revenue per customer is roughly €3,125, consistent with the stated average contract value of €4,500 per month (the difference likely reflecting the mix of plan tiers and customer sizes). Starzynski noted that roughly half of total 2021 revenue was SaaS subscription and half was implementation services, though he expressed a preference for growing the recurring portion.

The company had zero quota-carrying sales representatives at the time of the interview, with all business development handled by the founders. Customer acquisition cost was not formally tracked, with Starzynski citing highly variable sales cycles ranging from two months to over one year. Profitability, gross margin, churn, and net revenue retention were not discussed in the interview. The company planned to allocate the majority of its next fundraise to a five-person sales team in the UK or Ireland and to a full SaaS product launch targeting smaller retail chains, with a stated goal of reaching €500K in monthly recurring revenue as the threshold for a Series A.

TakeTask employed 20 people in total at the time of the September 2021 interview, of whom 11 were engineers described as mostly full-stack developers. The remaining nine team members covered non-engineering functions. The company had no dedicated sales staff at the time, with Starzynski planning to hire a five-person business development team in the UK or Ireland following the next fundraise.

The company had established an employee stock option plan, or ESOP, representing approximately 8% of total equity. Starzynski noted that not all ESOP shares had been allocated at the time of the interview, with remaining shares earmarked for future hires including a planned sales director.