The Folklore Group
2024 Revenue
$1.6M
Funding
$1.8M
YOY
53.2%
Team
24
Founded
2017
How The Folklore Group CEO Amira Rasool grew The Folklore Group to $1.6M revenue with a 24 person team in 2024.
The leading commerce company empowering African designer brands
Last updated
The Folklore Group Revenue
In 2024, The Folklore Group's revenue reached $1.6M. The company previously reported $1M in 2023. Since its launch in 2017, The Folklore Group has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | The Folklore Group Hit $1.6m revenue in October 2024 |
| 2023 | The Folklore Group Hit $1m revenue in December 2023 |
| 2022 | The Folklore Group Hit $810k revenue in April 2022 |
| 2017 | Launched with $0 revenue |
The Folklore Group Valuation, Funding Rounds
The Folklore Group has not publicly disclosed its valuation. The company has raised $1.8M in total funding to date.
The Folklore Group has raised $1.8M in total funding across 2 rounds, most recently a $1.7M Pre Seed Round round in 2022.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2022 | Pre Seed Round | $1.7M | - | - |
| 2021 | Convertible Note | $120K | - | - |
The Folklore Group Employees & Team Size
The Folklore Group employs approximately 24 people as of 2026, down from 28 in 2023.
The Folklore Group has 24 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2024 | Reached 24 employees (October 2024) |
| 2023 | Reached 28 employees (December 2023) |
| 2022 | Reached 24 employees (December 2022) |
| 2022 | Reached 18 employees (April 2022) |
| 2021 | Reached 19 employees (December 2021) |
Founder / CEO
Amira Rasool
Amira Rasool is a writer, content creator and entrepreneur currently based in Cape Town, South Africa. Amira is the CEO and Founder of The Folklore.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for The Folklore Group yet.
Frequently Asked Questions about The Folklore Group
What is The Folklore Group's revenue?
The Folklore Group generates $1.6M in revenue.
Who founded The Folklore Group?
The Folklore Group was founded by Amira Rasool.
Who is the CEO of The Folklore Group?
The CEO of The Folklore Group is Amira Rasool.
How much funding does The Folklore Group have?
The Folklore Group raised $1.8M.
How many employees does The Folklore Group have?
The Folklore Group has 24 employees.
Where is The Folklore Group headquarters?
The Folklore Group is headquartered in New York, New York, United States.
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Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .