Theroishop Leadership Team & Executives

Michael Farber

CEO

My name is Michael Farber, founder of "The ROI Shop". After 18 years of software sales I decided to create a one-of-a- kind sales enablement tool (by a salesperson for a salesperson) to help in an area that most organizations struggle with... Selling value. We've developed an interactive ROI / Value selling application that helps companies clearly and effectively justify their cost of service. Most companies only provide their sales team with complex and confusing Excel spreadsheets to quantify their value. These spreadsheets are hard to navigate and do a terrible job of conveying a company’s value proposition. On top of that, sales people hate using them! Here are just a few key benefits: - Move the conversation from features to a financial discussion - Reduce the "NO DECISION" outcome by telling a more compelling story - Arm your "Champion" so they can sell the project internally - Separate yourself from the competition