How Thesaas CEO Peter Schlecht grew Thesaas to $1.7M revenue and 20 customers in 2023.

this is the top where I interview entrepreneurs who are number one or number two in their industry in terms of Revenue or customer base you'll learn how much revenue they're making what their marketing funnel looks like and how many customers they have I'm now at $20,000 per top 5 and6 million he is held bent on global domination we just broke our 100,000 unit sold Mark and I'm your host Nathan lka okay top tribe this week's winner of The 100 bucks is Jose Aila he is a 17-year-old that doesn't want to go to college and he wants to start his own business for your chance to win a 100 bucks just like Jose every Monday morning simply subscribe to this podcast on iTunes right now and then text the word Nathan to 33444 to prove that you did it Nathan lka here this is episode 607 and coming up tomorrow morning you're going to learn from Matt's Horn of tiny tail which has raised $4 million and it's shipped over 15,000 units of a watch that makes phone calls no phone needed no connection none of that it's really unbelievable he's got he's 29 years old and is really onto something special good morning everybody my guest this morning is Peter schit he is the founder and CEO of the SAS company with their new product called Lisa he's a 30-year-old from Germany he's a poker and Esports playing politician who became an entrepreneur Peter are you ready to take us to the top definitely it's probably a good move going from you know being a politician and entrepreneur right you make way more money in entrepreneurship yeah definitely and you have way more motivated people around you that is true so tell us what the SAS co.com does and how you generate Revenue so the sasco actually is an agency for B2B lead generation and we have a subscription model and we also get some money for positive qualified appointment from our customers but actually where we have our focus on in the moment is Lisa and Lisa is learning intelligent sales agent it it's a bot for salese actually what she does is when you receive an email she reads it she understands it and drafts a reply for you okay a reply for what like what if the know doesn't need a reply it's like um all the emails what you receive in your inbox so you will see if you have answered before to some similar kind of emails and drafts they the reply for you interesting well what does she do like so one of the challenges is to know what emails need to reply versus which ones don't need to reply at all or which emails should be deleted did she do all that um she don't deletes any emails um when she don't find any replies she cannot answer so there you don't get any reply from here okay so let's back up for a second uh the sasco what what year did you found it in um we July 2014 okay so July 2014 and do you remember what your first year Revenue was or 20K something like that and how and what was that money what were you selling specifically and we were selling actually um to do the full sales for tech company and then we kind of um specialized to do only the appointment settings for B2B tech companies okay so if I was a B2B SAS company I would come to you and say Here's all here are all my leads get them on the phone or via email and set up a meeting time for tomorrow at 3M actually what we are doing we are providing four things first of all we are providing the leads so finding the decision makers second of all we contact them so doing the typical email campaigning third of all we qualify them so to find out do they have a need in your specific products we are talking in your name and then um when there is a match so we know okay this is the right customer for you we hand it over in an appointment to you okay and what do I pay for that so depends when you're a bigger company like we worked for um from twio to German Stock Exchange to Microsoft um but when you're a startup you're paying ��� 2,800 per month plus plus a fee per positive qualified appointment the so but the fee normally it's around 150 Euros okay uh okay so so 2,800 bucks a month in terms of sorry 2,800 Euros per month plus a ��� 150 fee per qualified appointment landed yeah exactly got it and so you launched in 2014 Now take us up to present day how many customers are you working with so right now um as we make 90k um monthly recurring Revenue um we have around 20 customers okay and is that truly monthly recurring revenue or does it also include fees for like appointments um it also includes fees uh for appointments and on average how many fees across your entire customer base are you are you setting up per month so normally um a customers pays us in average 4,800 4,600 okay so if I'm doing the math again there's there's there's about 20 20 customers quite straightforward well let me just make sure though so the audience can follow along so youve got 20 customers paying on average 4600 bucks or Euros per month of the 4600 EUR 2,800 EUR per month is a flat fee and the rest to go from ��� 2,800 to ,600 are fees per successful appointments created is that right that's correctly got it that's correct very cool okay so what is the uh for and is any of this revenue from Lisa or no no we don't charge for Lisa the moment okay is Lisa something just you guys use internally to land appointments for your clients or is it something that anyone can sign up for anyone can sign up for and we hope that anyone will sign up for it but um we are using it day in day out uh for ourselves and our customers are also using it and what is the so again you launched in 2014 fast forward us through up to today have you raised Capital are you bootstrapped what's the story there so we bootstrapped until end of last year we made last year um around 600k um planning to have now this year around 1.8 million um we raised last year uh 500k um from business angels and we got ���300,000 in funding from the European Union uh for being so Innovative is that a grant like a non-dilutive grant so we don't have to pay it back but is it dilutive do they get Equity no free money yeah what do you have to do for that to get to 300 um you have to get to a whole and really long and painful process and um writing a lot of papers so meaning papers so say for what you want to have the money um yeah so we also had some help so you've raised 500k plus 300 from the government so you raised a total of about $800,000 that's correct okay and you did 600,000 bucks last year uh in 2016 and you want to do 1.8 million um this year how do you how are you finding new customers how do you scale um when it's for the sasco we use the same process what we use for our customers so we eat our own food yeah okay got it but what would you actually do so you you you'd use the SAS company you'd put in an area you want to Target by geography and profession like actually tell me the inputs you put into the sasco to find new customers for yourself exactly so um what you said size of the company all the other metrics of what kind of Technology are they using um what position does the person have what changes they had in the past have they raised money um we have like as all the lead generation companies we also have a database uh with 240 million leads in it um we also have there our own crawlers um to proide provide us the leads now when we have the leads um and know who we want um we verify the emails also there for this um Unown tool and yeah then shoot out the campaigns wait for replies qualify them and then close them are you buying uh for API access to f F like clear bit full contact Etc to double check your data um no um actually we double check uh what we use sometimes so shout outs to data validation. comom uh quite a good company data data validations docomo there's a lot of companies in the space like get a lead Etc you don't have subscriptions to any of them no it's not really not so um by the way I'm using full contact UM privately um so I have it on my own email account but um not for the company okay so where are you getting all your data from it's from your own web crawlers all of it um we are getting from yeah from the same sources as everyone else is getting which are what um oh which is common knowledge I just don't say it because I'm afraid yeah more or less so them that's why I wanted you on right it's it's to help educate our audience so if it's common knowledge help us out educate us what what what part of it tell us what the common knowledge is um he about what band I all told in the past it's it's they should listen to your last podcast it's like um we um also find it like I'm confused why are you being we're from different cultures so I'm I'm trying to understand if you're if you're wanting to be humorous right now or if you're actually scared to share something why why are you kind of doging around this question um because it's big uh it's big corporates and big corporates always can see you and um I don't want to yeah what what is Big corporate yeah big corporates um they have data they try to protect their data um yeah so you're so you're getting data from Big corporates in ways they wouldn't like how you're getting it yeah okay well why do you do...