Valuation
$741.2M
2024 Revenue
$60M
Customers
29.7K
Funding
$182M
Avg ACV
$2K
Team
276
Churn
15%
Founded
2012
How Thinkific CEO Greg Smith grew to $60M revenue and 29.7K customers in 2024.
The company that owns Thinkific is called Thinkific Labs Inc. It is a software company that provides a cloud-based platform for creating and delivering online courses. Thinkific's platform allows course creators, educators, and businesses to easily create and sell their own online courses without the need for technical expertise. The company's aim is to make online education more accessible by providing a user-friendly platform that enables anyone to create and launch their own course. Thinkific's platform offers a range of features, including customizable course templates, multimedia content, quizzes, and surveys. Thinkific Labs Inc. is based in Vancouver, Canada, and was founded in 2012.
Last updated
Thinkific Revenue
In 2024, Thinkific's revenue reached $60M. The company previously reported $34.7M in 2021. Since its launch in 2012, Thinkific has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | Thinkific Hit $60m revenue in January 2024 | |
| 2021 | Thinkific Hit $34.7m revenue in April 2021 | |
| 2020 | Thinkific Hit $21.1m revenue in October 2020 | |
| 2019 | Thinkific Hit $9.8m revenue in December 2019 | |
| 2018 | Thinkific Hit $6m revenue in December 2018 | |
| 2017 | Thinkific Hit $5m revenue in December 2017 | |
| 2012 | Launched with $0 revenue |
Thinkific Valuation, Funding Rounds
Thinkific reached a $741.2M valuation in 2021, set during its IPO round.
Thinkific has raised $182M in total funding across 2 rounds, most recently a $160M IPO round in 2021.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|---|---|---|---|---|
| 2021 | IPO | $160M | $741.2M | 22% | |
| 2020 | None | $22M | - | - |
Founder / CEO
Greg Smith
He is a lawyer, instructor and lifelong student. Greg has taught thousands of students online and helped others create their own online courses. As a founder of Thinkific, Greg's goal is to help create and deliver amazing eLearning experiences. Greg loves kiteboarding, campfires and boardgames.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
Thinkific serves 29.7K customers.
Thinkific Employees & Team Size
Thinkific employs approximately 276 people as of 2026, up from 201 in 2023. It serves 29.7K customers that rely on its solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 276 employees (December 2024) |
| 2024 | Reached 350 employees (June 2024) |
| 2024 | Reached 280 employees (January 2024) |
| 2023 | Reached 201 employees (July 2023) |
| 2021 | Reached 223 employees (April 2021) |
| 2020 | Reached 150 employees (October 2020) |
Frequently Asked Questions about Thinkific
What is Thinkific's revenue?
Thinkific generates $60M in revenue.
Who is the CEO of Thinkific?
The CEO of Thinkific is Greg Smith.
How much funding does Thinkific have?
Thinkific raised $182M.
How many employees does Thinkific have?
Thinkific has 276 employees.
Where is Thinkific headquarters?
Thinkific is headquartered in Vancouver, Canada.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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