Topia Interactive Revenue, Valuation & Funding (2024)

Topia Interactive generated under $100,000 in revenue in 2020, a figure Liebeskind attributed to the fact that the company did not enable subscriptions until roughly August or September of that year, just before the Burning Man event. As of the November 2021 interview, the company had not yet crossed a $1 million annual run rate, though Liebeskind confirmed that reaching $1 million in total revenue in 2022 was a stated goal.

Topia had approximately 2,000 paying customers for world ownership subscriptions as of late 2021, each paying $9 per month for a persistent, personalized URL-based virtual space. The platform also served dozens of recurring B2B customers on venue subscriptions, with Liebeskind noting the number fluctuates due to the volume of one-off events alongside recurring contracts.

Named enterprise and institutional customers using the platform as of 2021 included Burning Man, Okta, MIT, and Envoy. B2B venue subscriptions are priced at $4 per person of capacity per month, with a 100-person-capacity venue costing $400 per month. One-off B2B events have ranged from $100 to $40,000. The platform does not cap the number of simultaneous users for the $9-per-month world ownership tier, and Liebeskind noted that some world owners have brought thousands of people into a single space at once.

A free tier was not described in the interview, though the platform allows visitors to enter public worlds without a subscription. Pricing for tiers above the $9 consumer plan and the $400 per month B2B base scale with capacity, reaching up to at least a 1,000-person-capacity option, though specific pricing for larger tiers was not stated.

Topia operates across three primary revenue streams. The first is individual world ownership at $9 per month per URL, with approximately 2,000 subscribers as of late 2021. The second is recurring B2B venue subscriptions priced at $4 per person of capacity per month, with dozens of paying business customers. The third is one-off B2B event production, with single events ranging from $100 to $40,000.

The company pays 30 percent of B2B revenue to its creator ecosystem through a program called Confluencers. On the $40,000 event cited as the largest single engagement, $12,000 was allocated to creators and influencers who built content, templates, and assets and drove attendance. Confluencer payouts in October 2021 totaled approximately $5,000 to $10,000 for the month, with a single-day record payout of $3,000 reached just before the interview. On a good week, Liebeskind estimated payouts of roughly $2,000 to $3,000.

Topia also works with approximately a dozen service partners, which are event production companies and illustrator teams that provide world-building and live event management services for large B2B engagements. The platform is not advertising-based, and Liebeskind stated it will never be. Profitability was not discussed in the interview. The company tracks weekly active conversations rather than session duration as its primary engagement metric, with 4,000 people having at least one conversation in the week prior to the interview, across approximately 180 events that week.

Headcount was not disclosed in the interview. Liebeskind noted that the company was actively scaling its team at the time of the interview and that additional capital from a potential follow-on round would help accelerate hiring. No specific employee count or team composition was stated.