Traction on Demand
2023 Revenue
$38.7M
Funding
$0
Team
234
Founded
2007
How Traction on Demand CEO Greg Malpass grew Traction on Demand to $38.7M revenue with a 234 person team in 2023.
Traction on Demand is North America's largest dedicated Salesforce consulting firm delivering cross-platform solutions and SaaS products.
Last updated
Traction on Demand Revenue
In 2023, Traction on Demand's revenue reached $38.7M. The company previously reported $27.7M in 2019. Since its launch in 2007, Traction on Demand has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2023 | Traction on Demand Hit $38.7m revenue in December 2023 |
| 2019 | Traction on Demand Hit $27.7m revenue in September 2019 |
| 2007 | Launched with $0 revenue |
Traction on Demand Valuation, Funding Rounds
Traction on Demand is a bootstrapped Consulting & Advisory startup. Founded in 2007, Traction on Demand has grown to $38.7M in revenue without raising any venture capital or outside funding.
As a self-funded Consulting & Advisory SaaS company, Traction on Demand has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Traction on Demand Employees & Team Size
Traction on Demand employs approximately 234 people as of 2026, up from 106 in 2022.
Traction on Demand has 234 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2023 | Reached 234 employees (December 2023) |
| 2022 | Reached 106 employees (December 2022) |
| 2019 | Reached 977 employees (September 2019) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Traction on Demand yet.
Frequently Asked Questions about Traction on Demand
What is Traction on Demand's revenue?
Traction on Demand generates $38.7M in revenue.
Who founded Traction on Demand?
Traction on Demand was founded by Greg Malpass.
Who is the CEO of Traction on Demand?
The CEO of Traction on Demand is Greg Malpass.
How much funding does Traction on Demand have?
Traction on Demand raised $0.
How many employees does Traction on Demand have?
Traction on Demand has 234 employees.
Where is Traction on Demand headquarters?
Traction on Demand is headquartered in Burnaby, British Columbia, Canada.
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Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .