Traction on Demand
Burnaby, British Columbia, Canada
2023 Revenue
$38.7M(Est.)
Funding
$0
Team
234
Founded
2007
Traction on Demand Revenue (2023)
Traction on Demand generated an estimated $38.7M in annual revenue in 2023. Source: GetLatka estimate
Traction on Demand is North America's largest dedicated Salesforce consulting firm delivering cross-platform solutions and SaaS products.
Last updated
Traction on Demand Revenue
In 2023, Traction on Demand's revenue reached $38.7M. The company previously reported $27.7M in 2019.
| Year | Milestone | Source |
|---|---|---|
| 2023 | Traction on Demand Hit $38.7m revenue in December 2023 | Estimated |
| 2019 | Traction on Demand Hit $27.7m revenue in September 2019 | Not recorded |
| 2007 | Launched with $0 revenue |
Traction on Demand Valuation, Funding Rounds
We do not have funding information about Traction on Demand yet.
No funding has been reported for Traction on Demand yet.
Founder / CEO
Customers
We do not have customer count information for Traction on Demand yet.
Traction on Demand Employees & Team Size
Traction on Demand employs approximately 234 people as of 2026, up from 106 in 2022.
| Year | Milestone | Source |
|---|---|---|
| 2023 | Reached 234 employees (December 2023) | Not recorded |
| 2022 | Reached 106 employees (December 2022) | Not recorded |
| 2019 | Reached 977 employees (September 2019) | Not recorded |
Frequently Asked Questions about Traction on Demand
Is Traction on Demand still an independent company?
No. Traction on Demand was acquired by Salesforce.
What is Traction on Demand's revenue?
As of 2023, Traction on Demand generated an estimated $38.7M in annual revenue.
Who founded Traction on Demand?
Traction on Demand was founded by Greg Malpass.
How many employees does Traction on Demand have?
As of 2023, Traction on Demand had 234 employees.
Where is Traction on Demand headquartered?
Traction on Demand is headquartered in Burnaby, British Columbia, Canada.
Compare Traction on Demand to the industry
See how Traction on Demand ranks against the best Consulting companies by revenue and funding.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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