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Traction on Demandrevenue & acquisition

Consulting & AdvisoryBurnaby, British Columbia, CanadaFounded 2007

Traction on Demand was acquired by Salesforce. See Salesforce's profile →

Traction on Demand is North America's largest dedicated Salesforce consulting firm delivering cross-platform solutions and SaaS products.

tractionondemand.comLinkedInUpdated Oct 5, 2026
Annual revenue
$38.7M
Dec 2023EST
Owner
Salesforce
Date not on record
Employees
234
Dec 2023EST

Traction on Demand revenue

Traction on Demand has not published its revenue. Growjo puts it at about $38.7M a year (December 2023).

$0
$10M
$20M
$30M
$0
–
$27.7M
–
$38.7M
20072008–1820192020–222023
ReportedEstimateFounded 2007 at $0; every reading has its own bar
All 2 revenue readings, with sources
As ofRevenueSource
Sep 2019$27.7M–
Dec 2023$38.7MESTGrowjo estimate

– source not recorded

Who owns Traction on Demand

Salesforce owns Traction on Demand. The date and price of the deal are not on record.

Traction on Demand CEO, founders & employees

Greg Malpass founded Traction on Demand in 2007 and led it as CEO. Traction on Demand had 234 employees (December 2023, Growjo estimate).

0
250
500
750
977
–
106
234
20192020–2120222023
ReportedEstimateOne figure per year; a reported figure wins over an estimate
All 3 headcount readings, with sources
As ofEmployeesSource
Dec 2023234ESTGrowjo estimate
Dec 2022106ESTGrowjo estimate
Sep 2019977–

Traction on Demand FAQ

What was Traction on Demand's revenue?

Growjo estimates Traction on Demand's revenue at about $38.7M a year (December 2023). The company hasn't published its own figure.

Who owns Traction on Demand?

Salesforce owns Traction on Demand.

How many employees does Traction on Demand have?

Growjo estimates Traction on Demand's headcount at about 234 (December 2023).

Who founded Traction on Demand?

Greg Malpass founded Traction on Demand in 2007.

Browse Consulting & Advisory

How this page is sourced

3 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice.

Updated Oct 5, 2026Data disclaimerReport a correctionClaim this profileRun Traction on Demand? Join the podcast