Founder Interview Video
How Trend Reached 20 Customers and $25K MRR Five Months After It Started Charging (Interview with Ramon Berrios)
Chapters
- 0:00Introduction and Background on Socially Rich
- 0:21What Happened to Socially Rich
- 1:15How Trend Was Founded
- 2:16Business Model and Early Churn
- 3:04Customers, Pricing and MRR
- 4:09Fundraising and Capital Efficiency
- 5:33Team Structure in Austin
- 7:16iOS App and Technology Stack
- 8:21Marketplace Scale: Influencers, Campaigns and Brand Clients
- 9:19Pricing Model and Influencer Payments
- 11:48Micro-Influencer Strategy and Churn Risk
- 12:51Retention Through User-Generated Content
- 13:44Famous Five Rapid-Fire Questions