Founder Interview Video
How Troove Signed 12 Schools at a Flat $10,000 to $15,000 Annual Fee (Interview with CEO David Hurwitt)
Chapters
- 0:00Introduction and Company Overview
- 1:24How David Hurwitt Came to Found Troove
- 2:14The Daughter's College Visit and the Matching Idea
- 3:02The Core Problem: Getting Out, Not Getting In
- 4:20How Troove Makes Money: Schools Pay the Fee
- 7:39Pricing Strategy and the Flat Annual Fee
- 9:53Why Not Make It Free? Proving Schools Will Pay
- 10:14Angel Capital and a Dozen Schools Signed
- 11:34Why the MVP Took Three Years and a 3-Person Team
- 12:29Finding the dealer.com Co-Founder as an Investor
- 15:08What It Will Take to Keep Going: 30 to 40 Schools
- 15:48The Bigger Vision: Disrupting the Junk Mail Model
- 16:38Famous Five: Books, Tools, and Life Advice