Founder Interview Video
How Tuto Prices at $79 Per Seat and Averages $250 Per Customer Per Month With Five Paying Design Partners in 2022 (Interview with CEO Ohad Ronen)
Chapters
- 0:00Introduction and Company Overview
- 0:29What Tuto Builds: The Knowledge Engine for SaaS
- 1:14Pendo Plus Loom: How Tuto Combines Digital Adoption and Video
- 2:09Pricing: $79 Per Seat and a $250 Average Monthly Bill Per Customer
- 3:15Founding Story: The Techstars Application and the First Line of Code
- 6:36Three Co-Founders, Reichman University and an Even Equity Split
- 7:35Fundraising: $120K From Techstars on a $3M SAFE Cap
- 8:43Raising More Than $700K From Angels: Justin Mateen and Aaron Harris
- 10:51Customers: Five Paying Design Partners and 70 Free Sign-Ups
- 12:24Product Hunt Launch and Early Traction
- 13:31Team Size and Engineering Split
- 14:20Growth Engine: ABM, Cold Email and LinkedIn Outreach
- 19:03Why Design Partnerships Must Be Paid
- 20:27Famous Five: Books, Tools and Lessons Learned