How Ulula CEO Antoine Heuty grew to $10.6M revenue with a 60 person team in 2024.
In Chichewa, a southern African dialect, Ulula means "reveal"- which conveys the transparency and accountability principles driving our system and company
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Ulula Revenue
In 2024, Ulula's revenue reached $10.6M. The company previously reported $6.3M in 2023. Since its launch in 2013, Ulula has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | Ulula Hit $10.6m revenue in October 2024 | |
| 2023 | Ulula Hit $6.3m revenue in December 2023 | |
| 2013 | Launched with $0 revenue |
Ulula Valuation, Funding Rounds
Ulula is a bootstrapped SaaS startup. Founded in 2013, Ulula has grown to $10.6M in revenue without raising any venture capital or outside funding.
As a self-funded SaaS company, Ulula has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Ulula yet.
Ulula Employees & Team Size
Ulula employs approximately 60 people as of 2026, up from 57 in 2023, including 3 sales reps that carry a quota.
| Year | Milestone |
|---|---|
| 2024 | Reached 60 employees (December 2024) |
| 2024 | Reached 60 employees (October 2024) |
| 2023 | Reached 57 employees (December 2023) |
| 2022 | Reached 57 employees (December 2022) |
| 2021 | Reached 43 employees (December 2021) |
| 2020 | Reached 29 employees (December 2020) |
| 2020 | Reached 1 employees (August 2020) |
| 2020 | Reached 28 employees (June 2020) |
Frequently Asked Questions about Ulula
What is Ulula's revenue?
Ulula generates $10.6M in revenue.
Who founded Ulula?
Ulula was founded by Antoine Heuty.
Who is the CEO of Ulula?
The CEO of Ulula is Antoine Heuty.
How much funding does Ulula have?
Ulula raised $0.
How many employees does Ulula have?
Ulula has 60 employees.
Where is Ulula headquarters?
Ulula is headquartered in Toronto, Ontario, Canada.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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