Upsales Leadership Team & Executives
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Daniel Wikberg is the CEO of Upsales. GetLatka tracks 1 person at Upsales — 1 founder, 1 executive — with job titles, tenure and LinkedIn profiles.
Who is the CEO of Upsales?
Daniel Wikberg
CEO
Daniel Wikberg is the CEO and founder of Stockholm-based SaaS company Upsales. He started the company in 2003 to help B2B companies grow revenue. Today, Upsales is a 70-person operation with over 90% recurring revenue and 1800 customers in 10 countries. They're at €13M ARR and have a long track record of profitable organic growth.
LinkedIn profileWho founded Upsales?
Upsales was founded by Daniel Wikberg in 2001.
Upsales executives and key employees
| Name | Title | Position | Location | Start Date | End Date | ||
|---|---|---|---|---|---|---|---|
| Daniel Wikberg | CEO | Founder, CEO | - | dw***@upsales.com | - | - |
Upsales team size and headcount
Upsales grew from 50 employees in 2019 to 73 in 2024.
- Team size (2024)
- 73
- Engineering (2023)
- 23
- Sales (2023)
- 21
- Marketing (2020)
- 3
Upsales employed 70 people as of March 2023. Wikberg described a deliberate approach to headcount growth, tying hiring pace to revenue-per-employee targets rather than growth rate alone. The current revenue-per-employee figure is approximately $200,000 annually, and Wikberg set a goal of reaching $300,000 per employee by the end of 2023.
On the sales side, Upsales has shifted from a high-volume, low-experience hiring model to a selective approach requiring at least five years of software sales experience. New sales hires carry annual quotas ranging from $500,000 to $1,000,000, with on-target earnings of $120,000 to $150,000. This compares with the 2019 model in which reps carried a $200,000 annual quota against a $20,000 base salary and $20,000 in potential commission, for a $40,000 OTE.
How to contact Upsales
- Headquarters
- Vasagatan 16, Stockholm, Sweden
- Website
- upsales.com
Verified work emails for the Upsales people listed above are available to GetLatka members; public listings show a masked address only.
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Frequently asked questions about Upsales
Who is the CEO of Upsales?
Daniel Wikberg is the CEO of Upsales.
Who founded Upsales?
Upsales was founded by Daniel Wikberg in 2001.
How many employees does Upsales have?
Upsales has 73 employees as of 2024.
Where is Upsales headquartered?
Upsales is headquartered in Stockholm, Sweden.
How do I contact Upsales?
You can reach Upsales through its website at upsales.com or at its Stockholm, Sweden office. GetLatka members can also view verified work emails for the people listed on this page.
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