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2024 Revenue

$9.5M

Funding

$0

YOY

77.4%

Team

45

Founded

2017

How Upstock CEO Casey Fenton grew Upstock to $9.5M revenue with a 45 person team in 2024.

Worker equity management as a service, Founder Equity, Performance Based Equity, Saas, Legal Services, Membership

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Upstock Revenue

In 2024, Upstock's revenue reached $9.5M. The company previously reported $5.4M in 2023. Since its launch in 2017, Upstock has shown consistent revenue growth.

Upstock Revenue GrowthReported revenue / ARR by year$0$3M$5M$8M$10M$13M20172018201920202021202220232024$0$239K$5M$10MSource: GetLatka.com
YearMilestone
2024Upstock Hit $9.5m revenue in October 2024
2023Upstock Hit $5.4m revenue in December 2023
2020Upstock Hit $238.7k revenue in January 2020
2017Launched with $0 revenue

Upstock Valuation, Funding Rounds

Upstock is a bootstrapped SaaS startup. Founded in 2017, Upstock has grown to $9.5M in revenue without raising any venture capital or outside funding.

As a self-funded SaaS company, Upstock has built its business with no outside investment.

Upstock Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120172017 cumulative: $0 • 2017 Founded: $02017 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Upstock Employees & Team Size

Upstock employs approximately 45 people as of 2026, down from 47 in 2024.

Upstock has 45 total employees in different roles and functions.

Upstock Team GrowthReported headcount over time01325385063201720182019202020212022202320242025004545Source: GetLatka.com
YearMilestone
2025Reached 45 employees (January 2025)
2024Reached 47 employees (October 2024)
2023Reached 52 employees (December 2023)
2022Reached 48 employees (December 2022)
2021Reached 43 employees (December 2021)
2020Reached 3 employees (January 2020)

Founder / CEO

Casey Fenton

Casey Fenton is listed as Founder / CEO at Upstock.

Q&A

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Customers

We do not have customer count information for Upstock yet.

Frequently Asked Questions about Upstock

What is Upstock's revenue?

Upstock generates $9.5M in revenue.

Who founded Upstock?

Upstock was founded by Casey Fenton.

Who is the CEO of Upstock?

The CEO of Upstock is Casey Fenton.

How much funding does Upstock have?

Upstock raised $0.

How many employees does Upstock have?

Upstock has 45 employees.

Where is Upstock headquarters?

Upstock is headquartered in San Francisco, California, United States.

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Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Upstock Revenue 2024: $9.5M ARR (Bootstrapped)