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2024 Revenue

$9.5M(Est.)

Funding

$0

Team · 2025

45

Founded

2017

Upstock Revenue (2024)

Worker equity management as a service, Founder Equity, Performance Based Equity, Saas, Legal Services, Membership

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Upstock Revenue

In 2024, Upstock's revenue reached $9.5M. The company previously reported $5.4M in 2023. Since its launch in 2017, Upstock has shown consistent revenue growth.

Upstock Revenue GrowthReported revenue / ARR over time · latest figure estimated$0$2.5M$5M$7.5M$10M$12.5M20172018201920202021202220232024$0$238.7K$5.4M$9.5MSource: GetLatka.com
YearMilestoneSource
2024Upstock Hit $9.5m revenue in October 2024Estimated
2023Upstock Hit $5.4m revenue in December 2023Estimated
2020Upstock Hit $238.7k revenue in January 2020
2017Launched with $0 revenue

Upstock Valuation, Funding Rounds

Upstock is a bootstrapped SaaS startup. Founded in 2017, Upstock has grown to $9.5M in revenue without raising any venture capital or outside funding.

As a self-funded SaaS company, Upstock has built its business with no outside investment.

Upstock Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12017Source: GetLatka.com
YearRoundAmountValuation% SoldSource

Founder / CEO

Casey Fenton

CEO

Casey Fenton is listed as CEO at Upstock.

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Customers

We do not have customer count information for Upstock yet.

Upstock Employees & Team Size

Upstock employs approximately 45 people as of 2026, down from 47 in 2024.

Upstock Team GrowthReported headcount over time01325385063201720182019202020212022202320242025004545Source: GetLatka.com
YearMilestoneSource
2025Reached 45 employees (January 2025)
2024Reached 47 employees (October 2024)
2023Reached 52 employees (December 2023)
2022Reached 48 employees (December 2022)
2021Reached 43 employees (December 2021)
2020Reached 3 employees (January 2020)

Frequently Asked Questions about Upstock

What is Upstock's revenue?

Upstock generates an estimated $9.5M in annual revenue.

Who founded Upstock?

Upstock was founded by Casey Fenton.

Who is the CEO of Upstock?

The CEO of Upstock is Casey Fenton.

How much funding does Upstock have?

Upstock is bootstrapped and has not raised outside funding.

How many employees does Upstock have?

Upstock has 45 employees.

Where is Upstock headquarters?

Upstock is headquartered in San Francisco, California, United States.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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Upstock Revenue 2024: $9.5M Est. ARR (Bootstrapped)