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2024 Revenue
$9.5M(Est.)
Worker equity management as a service, Founder Equity, Performance Based Equity, Saas, Legal Services, Membership
Last updated
In 2024, Upstock's revenue reached $9.5M. The company previously reported $5.4M in 2023. Since its launch in 2017, Upstock has shown consistent revenue growth.
Upstock is a bootstrapped SaaS startup. Founded in 2017, Upstock has grown to $9.5M in revenue without raising any venture capital or outside funding.
As a self-funded SaaS company, Upstock has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
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| Question | Answer |
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| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
We do not have customer count information for Upstock yet.
Upstock employs approximately 45 people as of 2026, down from 47 in 2024.
Upstock generates an estimated $9.5M in annual revenue.
Upstock was founded by Casey Fenton.
The CEO of Upstock is Casey Fenton.
Upstock is bootstrapped and has not raised outside funding.
Upstock has 45 employees.
Upstock is headquartered in San Francisco, California, United States.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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85 associated members
Funding
$0
Team · 2025
45
Founded
2017
| Year | Milestone | Source |
|---|---|---|
| 2024 | Upstock Hit $9.5m revenue in October 2024 | Estimated |
| 2023 | Upstock Hit $5.4m revenue in December 2023 | Estimated |
| 2020 | Upstock Hit $238.7k revenue in January 2020 | |
| 2017 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2025 | Reached 45 employees (January 2025) | |
| 2024 | Reached 47 employees (October 2024) | |
| 2023 | Reached 52 employees (December 2023) | |
| 2022 | Reached 48 employees (December 2022) | |
| 2021 | Reached 43 employees (December 2021) | |
| 2020 | Reached 3 employees (January 2020) |
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