2024 Revenue
$9.5M
Funding
$0
YOY
77.4%
Team
45
Founded
2017
How Upstock CEO Casey Fenton grew Upstock to $9.5M revenue with a 45 person team in 2024.
Worker equity management as a service, Founder Equity, Performance Based Equity, Saas, Legal Services, Membership
Last updated
Upstock Revenue
In 2024, Upstock's revenue reached $9.5M. The company previously reported $5.4M in 2023. Since its launch in 2017, Upstock has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Upstock Hit $9.5m revenue in October 2024 |
| 2023 | Upstock Hit $5.4m revenue in December 2023 |
| 2020 | Upstock Hit $238.7k revenue in January 2020 |
| 2017 | Launched with $0 revenue |
Upstock Valuation, Funding Rounds
Upstock is a bootstrapped SaaS startup. Founded in 2017, Upstock has grown to $9.5M in revenue without raising any venture capital or outside funding.
As a self-funded SaaS company, Upstock has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Upstock Employees & Team Size
Upstock employs approximately 45 people as of 2026, down from 47 in 2024.
Upstock has 45 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2025 | Reached 45 employees (January 2025) |
| 2024 | Reached 47 employees (October 2024) |
| 2023 | Reached 52 employees (December 2023) |
| 2022 | Reached 48 employees (December 2022) |
| 2021 | Reached 43 employees (December 2021) |
| 2020 | Reached 3 employees (January 2020) |
Founder / CEO
Casey Fenton
Casey Fenton is listed as Founder / CEO at Upstock.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Upstock yet.
Frequently Asked Questions about Upstock
What is Upstock's revenue?
Upstock generates $9.5M in revenue.
Who founded Upstock?
Upstock was founded by Casey Fenton.
Who is the CEO of Upstock?
The CEO of Upstock is Casey Fenton.
How much funding does Upstock have?
Upstock raised $0.
How many employees does Upstock have?
Upstock has 45 employees.
Where is Upstock headquarters?
Upstock is headquartered in San Francisco, California, United States.
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Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .
