Founder Interview
How Braintrust Grew to 45,000 BTRST Token Holders and a $365M Token Market Cap Without a Company Behind It (Interview with Co-Founder Adam Jackson)
- Interview Date
- February 1, 2022
- Interviewee
- Adam JacksonCo-Founder
Company Metrics at Interview Time
BTRST Token Market Cap (Feb 2022)
$365M
Token Holders (Feb 2022)
45,000
Community Contributors (tokens earned) (Feb 2022)
40,000+
Total Token Supply
250,000,000 BTRST
Team Size (all core teams) (2022)
35
Historical Snapshot
These figures come from Adam Jackson's February 2022 interview with Nathan Latka. Several of them — the token market cap, the token prices, the circulating supply and the referral leaderboard — were read live off Coinbase and info.braintrust.com by the host during the call rather than disclosed by the founder. They are a historical snapshot of the BTRST token and the Braintrust network, not current figures, and Braintrust's own revenue was never discussed on this recording. See Braintrust’s current numbers.

Key Takeaways
- 01The BTRST token carried a market capitalisation of about $365,000,000 at the time of the interview, read off Coinbase during the call — a token market cap, not a company valuation.
- 02Over 40,000 community members had earned BTRST tokens for contributing to the network
- 03Braintrust had approximately 45,000 token holders in total
- 04The BTRST token launched on the Ethereum mainnet in September 2021 and became tradable on Coinbase
- 05Total fixed token supply is capped at 250,000,000 BTRST with no ability to issue more
- 06Roughly 140 investors across the pre-listing rounds hold about 22% of the total BTRST supply — a correction the founder volunteered when the host guessed four or five VCs.
- 07Founders carved out approximately 10% of total tokens combined at launch
- 08Seven core teams totaling about 35 full-time employees maintain and build the network
- 09Clients pay a 10% network fee in cash; a community-built fee-converter smart contract uses those dollars to buy BTRST on the open market and sends the tokens to the DAO.
- 10Circulating supply at interview time was 87,900,000 BTRST, representing 35% of total supply
Company Metrics at Time of Interview
| Metric | Value | Source |
|---|---|---|
| BTRST Token Market Cap (Feb 2022) | $365M | Founder interview and live Coinbase data, Feb 2022 |
| Token Holders (Feb 2022) | 45,000 | Founder interview and live Coinbase data, Feb 2022 |
| Community Contributors (tokens earned) (Feb 2022) | 40,000+ | Founder interview and live Coinbase data, Feb 2022 |
| Circulating Supply (BTRST) (Feb 2022) | 87,900,000 | Founder interview and live Coinbase data, Feb 2022 |
| Circulating Supply as % of Total (Feb 2022) | 35% | Founder interview and live Coinbase data, Feb 2022 |
| Total Fixed Token Supply | 250,000,000 BTRST | Founder interview and live Coinbase data, Feb 2022 |
| Investor Token Ownership (% of total supply) (Feb 2022) | 22% | Founder interview and live Coinbase data, Feb 2022 |
| Founder Token Allocation (combined) | 10% | Founder interview and live Coinbase data, Feb 2022 |
| Client Network Fee (Feb 2022) | 10% | Founder interview and live Coinbase data, Feb 2022 |
| Core Team Headcount (all seven teams) (2022) | 35 | Founder interview and live Coinbase data, Feb 2022 |
| Year Founded | 2018 | Founder interview and live Coinbase data, Feb 2022 |
| BTRST Token Price (September 2021 high) (Sep 2021) | $32.55 | Founder interview and live Coinbase data, Feb 2022 |
| BTRST Token Price (January 2022 low) (Jan 2022) | $2.13 | Founder interview and live Coinbase data, Feb 2022 |
| BTRST Token Price (at interview) (Feb 2022) | $5 | Founder interview and live Coinbase data, Feb 2022 |
Growth Breakdown
Market Cap and Token Value
At the time of the interview, the BTRST token carried a market cap of $365M. The token launched on the Ethereum mainnet in September 2021 at a high of $32.55, fell to $2.13 in January 2022, and had recovered to approximately $5 by the interview date.
Community and Token Holders
More than 40,000 community members had earned BTRST tokens by contributing to the network through referring talent, vetting candidates, and onboarding clients. Total token holders stood at approximately 45,000, a figure Adam Jackson described as far exceeding what a typical two-year-old startup would have in shareholders.
Team and Core Structure
Braintrust's seven core teams together employ roughly 30 to 40 full-time people. Adam Jackson's own core team, Freelance Labs, is about 20 people and operates as an independent dev shop that makes money servicing clients on the network — no revenue figure for it was given.
Funding and Token Economics
Roughly 140 investors own approximately 22% of the total 250,000,000 BTRST token supply, acquired through SAFTs with conversion caps below one dollar. Founders reserved approximately 10% of tokens combined at launch, with the remainder allocated to community contributors and treasury.
Growth Strategy
Community-Powered Referral Engine
Braintrust uses a permissionless referral system where anyone can become a connector, earn a unique code, and receive BTRST token bonuses as a percentage of transactions generated by the talent or clients they refer. This replaces the traditional sales and recruiting spend a company would otherwise fund with hundreds of millions of dollars and thousands of employees.
DAO Grants Program
A large portion of the token treasury is controlled by community members through a grants program. Groups can apply for BTRST grants to fund work such as translating the platform for new regions, and the community votes on-chain to approve and release funds, enabling decentralized expansion without central management.
Protocol Fee Converter Driving Token Demand
A community-led protocol upgrade introduced a fee converter smart contract that takes the 10% cash fee paid by clients such as Goldman Sachs and Nike, uses it to buy BTRST tokens on the open market, and sends those tokens to the DAO. This creates a direct link between marketplace activity and demand for the token.
Token Governance as Retention Mechanism
Because BTRST is a one-token-one-vote governance token, holders retain influence over product roadmap, fee structures, and network rules. Adam Jackson noted that the vast majority of the 40,000-plus token earners have kept their tokens precisely because of this governance value, reducing sell pressure and keeping contributors engaged.
Fixed Supply and Dilution Protection
The total BTRST supply is capped at 250,000,000 tokens in the smart contract with no ability to issue more. Adam Jackson highlighted this as a structural advantage: contributors and investors can never be diluted, which he argued makes token ownership more attractive than traditional equity in a startup.
Best Quotes
“We we invert that. We you know, you you have the community do all the work. Our core teams only have, like, thirty, thirty five people working on them.”
“It just means the Braintrust token, BTRST, is now live on the blockchain and can be given to anyone who helps the network. It can be bought and sold on Coinbase. It's it's a live token ecosystem. It's not a test net anymore.”
“We've had, you know, 40,000 plus folks earn tokens over the last couple years in exchange for helping build the network. Invite talent, vet the talent, invite clients.”
“The other 65% is basically sitting in treasury waiting to be given out to further contributors.”
“It's locked into our smart contract that we have a fixed supply, 250,000,000 tokens, which is interesting. Right? Because you can never be diluted. Right? It's dilution proof.”
“Last week, there was a community protocol upgrade where the community basically said, hey. That 10% fee collected from clients in cash needs to be paid in Braintrust token.”
“That smart contract buys Braintrust tokens on the open market, sends it to the DAO. And the DAO is used to fund more community development, more protocol development. So that creates a link between activity on the marketplace, I. E. Fees being generated and demand for the Braintrust token.”
What Happened Next
This interview captured Braintrust in February 2022, five months after the BTRST token reached the Ethereum mainnet in September 2021 and days after the community shipped the fee-converter protocol upgrade. The figures here — a $365,000,000 BTRST token market cap, roughly 45,000 token holders, and about 35 full-time staff across the seven core teams — are what was said on that call and will have changed since. No revenue, marketplace volume or GMV figure for Braintrust was disclosed. Visit the Braintrust company profile on GetLatka for the most current available data.
View Braintrust’s current profile and metricsFull Transcript
Chapters
- 0:00Introduction and Braintrust Overview
- 1:42Token Model and Community Doing the Work
- 2:09BTRST Token Launch on Ethereum Mainnet
- 3:21Token Price Volatility Explained
- 7:1240,000 Token Earners and Governance
- 7:58Treasury and Token Distribution
- 10:01Seven Core Teams and Total Headcount
- 12:26SAFTs and Token Conversion Caps
- 13:53Investor Share of the Token Supply
- 16:20Founder Token Allocation
- 17:09Fixed Supply and Dilution Protection
- 18:53Scam Allegations and Community Perception
- 22:04Fee Converter Protocol Upgrade
Introduction and Braintrust Overview
Nathan Latka
00:00Folks. My guest today is Adam Jackson. He's the co founder of braintrust, the first user owned talent network that matches tech talent with clients. Before this company, he co founded Doctor On Demand, a popular video telemedicine provider with daytime talk show personality, Dr. Phil. Adam, you're ready to take us to the top?
Adam Jackson
00:14>> Hey, good to see you.
Nathan Latka
00:16Glad So to be you I'm going off memory here, so correct me if I'm wrong, but you were effectively making the case about nineteen, twenty months ago that you were going to basically take and do what Indeed has done, but put it in Think More Web three and enable people who bring talent to the platform to participate in the upside the platform creates as well. Is that accurate?
Adam Jackson
00:34>> Yeah. You got it. And and it's a slight difference from from Indeed. So Indeed's like a job board. It's like, hey. We posted openings. Somebody fills it. It goes away. Braintrust is actually a marketplace. So the difference being you you post a job. We actually host a transaction on Braintrust. All the reputation, work history, and all that good stuff actually accrues to you on Braintrust. And so the the whole process and then happens on the marketplace.
00:58>> So it's not just a job board.
00:58>> Is Adam.
Nathan Latka
00:59I see. I see. I see. I see. So it's a it's a would you want would you call it a closed ecosystem then?
Adam Jackson
01:04>> No. No. It's a labor marketplace.
Nathan Latka
01:06Okay. Cool. Labor marketplace. So talk to me a little bit about what happened here. So it was nineteen months ago. How'd you how'd you did you have anyone like, were you issuing tokens effectively? Did you do, like, a a token or to raise an ICO, if you wanna call it that?
Adam Jackson
01:19>> Yeah. So we we started out giving people tokens that were basically off chain and weren't real tokens in in exchange for know, they're like credit like an IOU for a token. Right? And they were in exchange for helping us bring in more talent, vet that talent, bring on more clients, onboard the clients. All the things that you would do as a normal company, you'd raise hundreds of millions of dollars for and have, you know, 25,000 employees.
Token Model and Community Doing the Work
Adam Jackson
01:42>> We we invert that. We you know, you you have the community do all the work. Our core teams only have, like, thirty, thirty five people working on them. And so we were last time you and I spoke, yeah, we were, like, just getting out the gate, then COVID hit. Remote work became the new normal. The braintrust model became really in demand. And then fast forward to September of twenty twenty one last year, our token hit the
02:04>> Ethereum mainnet.
Nathan Latka
02:06Okay. And what does that mean for folks that are not familiar with crypto?
BTRST Token Launch on Ethereum Mainnet
Adam Jackson
02:09>> Sure. Yeah. It's it just means the braintrust token, BTRST, is now live on the blockchain and can be given to anyone who helps the network. It can be bought and sold on Coinbase. It's it's a live token ecosystem. It's not a test net anymore.
Nathan Latka
02:25And so how did you what value did people who you gave the fake tokens to before you How did they now translate into real value under BTRST?
Adam Jackson
02:35>> Yeah. It's totally market driven. So it's just, you know, total supply and demand dynamics when they were minted before the the network. When they were IOUs, they they had no cash value whatsoever. And there you know, it's it's a governance token. So there's a there's a few different uses for it, but it's one token, one vote on the system. So all the all the rules of the network, like how many what fees should talent and clients
02:58>> pay, what should the product road map be, you know, what should we build next. Those are all sort of determined through token voting. So it's a governance token. And then recent protocol upgrade, the token is actually used they were the pro the network requires clients to pay their network fees in the braintrust token. So you have the protocol going out and buying its own token.
Token Price Volatility Explained
Nathan Latka
03:21Interesting. Okay. So when listed this, I'm looking at coinbase.com/price/braintrust. In September last year, the token hit a value of $32.55 hit a low in January well, last month of $2.13. Now it's up to, like, $5. What causes this kind of volatility?
Adam Jackson
03:40>> Well, crypto is really volatile. I mean, it's just a it's such a nascent asset class that I think, you know, these tokens people are still figuring out what they're worth to folks on the network. You know, to to to make a a clear distinction, like, the the cash value of the braintrust token is actually not relevant to the network. Right? It's it's one token, one vote. The more tokens you have, the more influence you have over
04:03>> the network. So whether that token's worth 10¢ or a dollar is not actually that relevant to the operation of the network.
Nathan Latka
04:10Oh, what's going on there, YouTube? Good to see you guys. Now imagine this. You love watching these interviews with SaaS founders, but imagine if we took all of the valuation data out from over 2,807 interviews I've done manually. Saves you a lot of time. Well, we've done this. We've built it into the beautiful interface inside of Founderpath. Check this out. I'll show you how you can access this in a second, but you log in, you connect
04:34your Stripe account, you see your valuation real time, you can see what it changed over the past eighty eight days and even set goals for valuation this year. Now the secret evaluation is there's many different ways to value a SaaS business. So the reason you're gonna see three or four different valuations inside of your Founderpath dashboard, this is all free by the way, is because depending on who's doing the buying of your SaaS company, you're gonna
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05:20not built off random data. Again, you guys hear these interviews on YouTube. All these datas are built from real time valuation data points founder share with us on the show. So traction, 1,200,000 seed round, 3.7 raise. They sold 22% of their business. Go in here and filter by the event. Maybe you only wanna see companies that have sold the whole business. Well, here are a bunch that have been acquired, the valuation and the multiple. Maybe you're
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06:08you wanna check this tool out, if you wanna jump in and sign up, you can check it out for free to get your valuation at this link. This link, founderpath.com/products/valuations. Or if you go to founderpath.com and hover over products, click on get your valuation here, and go ahead and sign up to give it a whirl. Again, all that valuation data live right inside the platform. I hope to see you there. Alright. Let's jump back into the
06:34interview. Understood. Understood.
06:36But if someone goes, man, I really like this Adam guy. I wanna I want can they buy these tokens or they have to earn them?
Adam Jackson
06:43>> You can buy them.
06:44>> Well, they can't buy them from us. So you'd have to go go to Coinbase. Yeah. Yeah. Sure.
Nathan Latka
06:48But like, let's say I have no intention of bringing freelancers onto braintrust, but I believe in the vision, and I think you're gonna beat Fiverr over the long term. I might today go in and buy 10 BTRST tokens at $5, and then let the system keep doing its thing. And then one day maybe it goes up to $60 and I wanna cash out a little bit. Right? So why do you say that the token value doesn't
07:09matter to the ecosystem? Isn't that an important part of this?
40,000 Token Earners and Governance
Adam Jackson
07:12>> I mean, it's not irrelevant. Right? But the functionality of the token doesn't depend on cash value. Right? The folks that have earned we've had, you know, 40,000 plus folks earn tokens over the last couple years in exchange for helping build the network. Invite talent, vet the talent, invite clients. A lot of those, the vast vast majority of those folks have kept their tokens because they they represent control, influence, voting power over the network. And that's where
07:41>> the cash value piece doesn't matter. Right? Like, it's always one token, one vote no matter what the token's worth in US dollar terms.
Nathan Latka
07:48So right now when I'm on Coinbase, it says there's 87,900,000 circulating supply. And then under it says that's 35% of the total supply. Where's the other 65%?
Treasury and Token Distribution
Adam Jackson
07:58>> You got it. Yeah. The other 65% is basically sitting in treasury waiting to be given out to further contributors.
Nathan Latka
08:05And who controls what the treasury spends money on?
Adam Jackson
08:09>> Two entities. First is the code itself. So the network software itself runs the referral engine. So if Nathan Latka comes in, it goes to braintrust.com, creates an account as a connector. Right? There's talent who do the work. There's clients who hire the talent, and then there's connectors who are essentially people making intros. Nathan comes in. Anybody can come in, get a code, unique code. And then if you refer talent and they start transacting, or if you
08:34>> refer a client and they start transacting, you're gonna start earning bonuses on based on a percentage of those transactions in the form of the Braintrust token. Those tokens come out of treasury, and it's all done via via the code. It's a permissionless system. Right? It's not like a person approving it. And so and then the second way is the community DAO. So a big chunk of the treasury is controlled by community members through the grants
09:01>> program. You could apply for a grant on Braintrust and say, let's say a group comes to the grants program on Braintrust and says, hey, we're gonna translate Braintrust for the Asia Pacific region, and we're gonna apply for a grant, you know, for say, you know, 500,000 BTRST to do that. If the community decides, hey. That's a good idea. They fund it. They vote on chain, and the and the funds, the tokens flow
09:23>> out of the DAO. So it's it's community controlled or software controlled is how those tokens are distributed.
Nathan Latka
09:28Currently, who is the biggest voter? Do do you know who it is?
Adam Jackson
09:33>> I don't, actually. It's a it's a, you know, semi pseudonymous network. Mean, if you go actually, there's a leaderboard of people who've earned tokens. If you go to info.braintrust.com, you could see if you scroll down kind of three quarters away through the page, there's actually a leaderboard of folks who've earned tokens for referring. So that's a good indicator right there.
Nathan Latka
09:55I see. Interesting. How many how many employees does braintrust have full time working for you?
Seven Core Teams and Total Headcount
Adam Jackson
10:01>> Yeah. So this this is kind of the interesting part. So braintrust is just the network. Right? There's no braintrust inc behind it. There's now seven core teams, so little companies that kind of like spend a lot of energy and resources building Braintrust. Those seven core teams probably have like thirty, thirty five, 40 or so full time employees. And so it's a relatively small or each? Total. Total. Total. So it's a relatively small core group, but
10:26>> then you have 40 something thousand people in the community all contributing at some level, whether
Nathan Latka
10:31it's Which of those cores are you part of? Like, what like, pre because pre last year in September, you had to something. Right? You raised 5,000,000 seed round in 2018. I'm assuming there was an entity that was the LLC that that money went into.
Adam Jackson
10:42>> Yeah. Yeah. It's my core team. It's called Freelance Labs.
Nathan Latka
10:45Freelance Labs. Okay. So that is one of the seven core teams?
Adam Jackson
10:47>> Yeah. You got it.
Nathan Latka
10:48I see. How many people are on your team?
Adam Jackson
10:50>> It's about 20 of us.
Nathan Latka
10:5220 of you. Okay. Got it. So how do you pay those 20 people?
Adam Jackson
10:57>> We have a software development firm that makes money. Like, it's a it's a dev shop just like anybody else's. Most of the other nodes are either dev shops or sales groups that make money off servicing clients. The whole point of a user owned network is to build the network as a public good. In our case, the public good is connect clients with the talent that need them. And so it's built and maintained and upgraded by our
11:21>> talent. Right? Which is it could either be, you know, individual freelancers who write code or design UI or write product specs or groups like agencies like mine.
Nathan Latka
11:30Mhmm. Okay. And and so how did you so what happened to the the 5,000,000 seed you raised in 2018, the 500 k in 2020, the 18,000,000 venture round in October 2020? Do they all now own a portion of your dev shop?
Adam Jackson
11:46>> They own tokens. So the investors, the purchasers in those rounds were purchasing tokens. And so, yeah, there's the equity in my dev shop is not worth anything. So I wouldn't there's no reason to to raise money.
Nathan Latka
11:58So how did you convert the 23,500,000 you raised before you listed officially as a token in September of of last of twenty twenty one? How did you decide how many tokens 23,500,000 equity raise should get?
Adam Jackson
12:13>> It was a prenegotiated term of those rounds.
Nathan Latka
12:17Okay. Just I'm totally uneducated here, Adam. So if if I'm I'm writing you an $18,000,000 equity check-in in October 2020 Yeah. Walk me through that negotiation.
SAFTs and Token Conversion Caps
Adam Jackson
12:26>> Yeah. So you you buy you've heard of SAFEs. Right? Simple agreement future equity. These investors bought SAFTs, simple agreement future tokens. SAFTs have conversion caps. SAFTs have conversion caps. Right? And so there was a conversion cap in the SAFT. It's different levels for different SAFTs, but they were all, you know, somewhere below a dollar, basically. And that's the conversion price.
Nathan Latka
12:50The token value.
Adam Jackson
12:51>> Exactly.
Nathan Latka
12:53I see. So so a Saft is effectively so I've given an $18,000,000 check. We're saying, Adam, we're giving you this venture check so you can keep building the codes. You can eventually list on Coinbase, launch your own token, launch your own decentralized network. But in order us to write you this $18,000,000 check, you're agreeing that when you do list, you're reserving a portion of the tokens for us, and the the token value will be 50¢ for
13:16for for the 18,000,000. So 18,000,000 divided by 50¢, we can calculate how many tokens the VCs own.
Adam Jackson
13:21>> You got it.
Nathan Latka
13:23I see. So of the current out now is the VC dollars, those are not the 65% in treasury. Right? Those are the 35% in circulation. Right?
Adam Jackson
13:32>> Some some most of the VCs are still locked up. The one, the, some, the some that have been unlocked are in circulation.
Nathan Latka
13:39Okay. But the locked up one, they're still in treasury?
Adam Jackson
13:41>> That's right.
Nathan Latka
13:42Oh, I see. So of the total 100% pie of all the tokens in treasury and in circulation, what percent are we know this. Right? What percent are owned by the VCs or or investors before you listed?
Investor Share of the Token Supply
Adam Jackson
13:53>> Around 22 or so percent.
Nathan Latka
13:55And how does that compare to other folks that have gone down this sort of same path you have?
Adam Jackson
13:59>> I I think it's roughly the same ballpark. I think so what's interesting is token projects on on par kinda raise less money than equity projects because the community is doing more of the work, right, and and getting more of the ownership. Right? So like a typical startup who's two years old like us wouldn't have 45,000 shareholders. Right? But we have 45,000 ish token holders. Right? Because it's just a it's a more efficient way to sort of
14:27>> crowdsource development and upgrading of the protocol.
Nathan Latka
14:32I see. I see. I see. And so 45,000 token holders, including the three or four VCs that wrote checks beforehand. So those four or five folks control 22% of the total 100% supply of tokens.
Adam Jackson
14:44>> There there's actually there was probably a 140 investors in those rounds.
Nathan Latka
14:50Oh, so these were, like, super angels writing 100 k checks adding up to, like, 23,000,000.
Adam Jackson
14:54>> Yeah. There's a there's there's a couple big VCs in there as well, Homebrew, True Ventures, Blockchain, Acme, Multicoin, Pantera, and then and then some strategic angels as well, like Scott Belsky, who's the CTO of Adobe, Robert Leshner, founder CEO of Compound, folks like that.
Nathan Latka
15:10I see. Interesting. Okay. And and someone listening right now might be going, wait a second. So what does Adam own? Right? So so typically in an equity business, you would own whatever you haven't sold off the VCs and whatever you don't have in the ESOP pool and whatever your co founders don't own is what Adam has left. How should we think about that now?
Adam Jackson
15:26>> Yeah. I mean, I I you know, founders will carve out a piece for them themselves at the beginning, and that's typically kind of what they live with, and and then they get diluted down.
Nathan Latka
15:37Say of what? The company formation in 2018 or when you listed as being Sorry.
Adam Jackson
15:41>> I lost your audio, Nathan.
Nathan Latka
15:42Yeah. Sorry. Beginning being in 2018 when you launched the business? Or
Adam Jackson
15:45>> I I don't know why I can't hear you.
Nathan Latka
15:48I I don't know why either. Can you hear me now?
Adam Jackson
15:50>> So strange.
Nathan Latka
15:53Can you hear me now?
Adam Jackson
15:54>> Yeah. Yeah. Now you're back.
Nathan Latka
15:55Yeah. So was just saying, when you say beginning, you mean when you launched in 2018 or when you first listed on Coinbase?
Adam Jackson
16:00>> When you launched in 2018. Coinbase listing is all that means is some portion of the tokens are now tradable. It doesn't, like, it doesn't change the pie chart.
Nathan Latka
16:09Yeah. Yeah. Okay. Okay. Interesting. You create a little bit of liquidity. Right? People can buy and So so okay. How did you think about that? Right? When you launched the company, how much did you reserve for Adam?
Founder Token Allocation
Adam Jackson
16:20>> The founders got it was probably around 10% combined.
Nathan Latka
16:26Okay. Okay. So is the best equivalent here is like when I launch or anyone listening launches a SaaS company, they have 10,000 shares they issue, of which 9,000 are going to the core founder and a thousand are reserved for the team. It's sort of the same thing, right? Except you're talking about token values instead of exercise pricing.
Adam Jackson
16:43>> It's a different actually. Like, imagine so what you just said is like a typical kind of SaaS cap table seed round or pre seed. With with tokens, you actually want the majority of the tokens to go to your community because the community is gonna do the majority of the work. Right? There's no ESOP. Right? So in in and there's a fixed supply in in our token economy. You can't make anymore. Like, you can't issue new tokens.
Fixed Supply and Dilution Protection
Adam Jackson
17:09>> Right? It's it's locked into our smart contract that we have a fixed supply, 250,000,000 tokens, which is interesting. Right? Because you can never be diluted. Right? It's dilution proof. And so we actually said, like, okay. Well, like, investors will probably own eventually, like, up to 25 of that that that token cap table, and then founders will get, you know, and then and then maybe another 10 for, like, core team contributors, and then the rest go to
17:34>> community.
Nathan Latka
17:35Mhmm. So when I look at the leaderboard and someone like Julia d has 30 are these 32,046 tokens? She's number one on your leaderboard?
Adam Jackson
17:43>> Hang on, Nathan. This audio is coming down.
Nathan Latka
17:45Say again? Yeah. No worries. Can you hear me now?
Adam Jackson
17:47>> Yeah. So when we look at
Nathan Latka
17:48someone like Julia d, who's at the top of your referral leaderboard, when it says 32,046, that's the amount of token she's earned.
Adam Jackson
17:57>> I I just don't understand what's going on with this audio. The the top of the referral leaderboard is where I lost you.
Nathan Latka
18:02Yeah. Julia D owns 32,000 tokens.
Adam Jackson
18:04>> Yep. Those are tokens.
Nathan Latka
18:06Right? 32,000?
Adam Jackson
18:07>> Tokens. Yep.
Nathan Latka
18:08Okay. So you could argue at the current price of $5, she's created a $160,000 worth of value by contributing to the network.
Adam Jackson
18:15>> Mhmm. Exactly.
Nathan Latka
18:16I I see. Interesting. Okay. Interesting. And when we have on the right side average market rates for, like, engineering, Centos, Active Directory, Elastic Security, are these all, like, are these all of the seven core teams, or are these outside developers wanting to contribute?
Adam Jackson
18:28>> No. So these are actually skills on the marketplace that transact. So let you know, look at so say, like, you know, Elastic Security. That's a DevOps skill. That means of all the clients hiring talent on braintrust for that skill, that is the average hourly rate.
Nathan Latka
18:48I see.
Adam Jackson
18:48>> Yeah. So it has nothing to do nothing to do with core teams. That's all this is all data just coming right off our marketplace.
Scam Allegations and Community Perception
Nathan Latka
18:53Okay. Interesting. Alright. Last question. I started, like, three months ago getting notifications on my YouTube of people posting on your interview going, like, scam. You know, they now look. I don't know who these people are. Right? Because they're anonymous. So we have to take this with a grain of salt. Right? But Chase LeBlanc said scam. This username host two said rug pull pyramid scam. Did you do something four months ago that pissed off the community, or
19:14what could make them say something like this?
Adam Jackson
19:16>> You know, crypt crypto all crypto assets are very price volatile from the big boy Bitcoin all the way down to small tokens like ours. And I think when, you know, retail traders lose money in volatile situations, they just call everything a scam.
Nathan Latka
19:36But you haven't had a lot of volatility between November 2021 and last month. It was between $5 and and $2.50 versus volatility at the beginning where you dropped from 32 down to 5. I could see where they complained then. But these were complaints four months ago. There wasn't a lot of volatility.
Adam Jackson
19:51>> How do you know when they bought?
Nathan Latka
19:54Well, these comments all started coming in four months ago. So when I go back to your price chart four months ago, and go back to October of twenty eighth, right, between like October and November, the price was fairly stable. There's nothing to complain about. There's no big dip or gain. So I'm just trying to think, can you think of something that may have caused them to be upset four months ago?
Adam Jackson
20:14>> No, no, no. Was definitely the price. You're not looking at the chart, right? If you look at from from October 15 to November, pick a date, there was there was a lot of volatility.
Nathan Latka
20:25It went from $10.21 down to $5.93.
Adam Jackson
20:29>> 50% reduction.
Nathan Latka
20:31Is that a lot of volatility considering that when you launched, you went from $32 down to 9? That's way more volatility. I mean, that's losing 70% value, right?
Adam Jackson
20:39>> I mean, dude, if you wanna know why someone called us a scam, you should call them and ask them and have them on the show.
Nathan Latka
20:43Well, I don't know. That's something that's all with a grain of salt. Right? These are random YouTube users. I'm trying to ask your prediction on on what you're saying your prediction is because the the the token lost $3 in value, you're saying that's probably what caused you to be upset.
Adam Jackson
20:55>> I I that's the only thing I could think of.
Nathan Latka
20:57Okay.
Adam Jackson
20:57>> I mean Okay.
20:58>> I'm not running a scam, if that's your other question. Like No. No. If I if
Nathan Latka
21:02I if I thought you were, I I would have asked you, are you running a scam? And I wouldn't have given up until I got a good answer. Yeah. That's not what I'm saying. I'm trying to ask you to predict what what why the perception of your business from two random YouTube video use commenters are scam and pyramid scheme. And what you're saying is volatility in crypto.
Adam Jackson
21:20>> And idiots on the Internet.
Nathan Latka
21:22Yep. Now to counter that, the the token value has increased over the past, you know, $2.13 in January 21. It's almost doubled up to today. What like, are you seeing does activity increase on the system? Did you get a influx of applicants and the price goes up? Is there a direct correlation between utility value and the price or no?
Adam Jackson
21:39>> Yeah. Yeah. Good question. So look. First of all, like, you know, we're not obsessed with price. This is, like, not why we're doing this. Like, we're building a useful network so people can find gigs and not pay any fees. Right? We're built for the talent, by the talent, owned by the talent. Last week, there was a community protocol upgrade where the community basically said, hey. That 10% fee collected from clients in cash needs to be paid
Fee Converter Protocol Upgrade
Adam Jackson
22:04>> in braintrust token. The community developed this new smart contract called the fee converter, which takes US dollars from clients like Goldman Sachs or Nike and and sends it to that smart contract. That smart contract buys braintrust tokens on the open market, sends it to the DAO. And the DAO is used to fund more community development, more protocol development. So that creates a link between activity on the marketplace, I. E. Fees being generated and demand for the
22:31>> braintrust token. Now I personally had nothing to do with that upgrade. You know, it was a community led thing. But if you think about it, like, that that could create different, you know, demand dynamics for the token. So that could be one explanation there. The other explanation is, you know,
Nathan Latka
22:48why does Bitcoin go up and down? Right?
Adam Jackson
22:50>> It's very hard to say. You know, there's a lot of speculation in this market.
Nathan Latka
22:54Yep. Yep. Yep. And is it mean, if if we look at just, again, you know, founders build things to build freedom in their personal lives, great personal wealth, and change the world, right, at the same time. When we look at the 10% you and the other founders carved out for yourselves at the beginning and look at the market cap today, $365,000,000, I mean, is it can can we sort of think about it like, okay, they've created
23:12$36,000,000 if they sold all today of wealth for themselves. Is that sort of an okay way to think about it?
Adam Jackson
23:17>> Yeah. That's not inaccurate.
Nathan Latka
23:19Okay. Very cool. Alright. On that note, let's wrap up here with the famous five. Number one, favorite book.
Adam Jackson
23:25>> Oh, man. Should I I'm trying to think of what I said last time so I could say something different. Anyway, I'll just say it. Venture Deals by Brad Feld. Be smarter than your lawyer.
Nathan Latka
23:33Number two, is there a CEO you're following or studying?
Adam Jackson
23:38>> I love Sam Bankman Fried, CEO of FTX.
Nathan Latka
23:42Number three, what's your favorite online tool for building braintrust?
Adam Jackson
23:45>> Google Docs.
Nathan Latka
23:47Number four, how many hours of sleep do you get every night?
Adam Jackson
23:49>> Six.
Nathan Latka
23:50And situation, married, single kids?
Adam Jackson
23:53>> Married, three kids.
Nathan Latka
23:55Wow. How old are you?
Adam Jackson
23:57>> 40.
Nathan Latka
23:58Last question. Something you wish you knew when you were 20.
Adam Jackson
24:04>> Be more patient.
Nathan Latka
24:06Guys, there you have it. If he has his way, braintrust.com will eventually replace Fiverr, remove the middleman, and save more of the project revenue for the people actually doing the work and the ones bringing the talent to the marketplace in the first place. Finally listed on Coinbase, so it creates a little bit of liquidity under the BTRST token, $3.45 ish as of today, market cap value. But again, not doing it that reason really to build a
24:28marketplace where talent can find jobs, get paid, and keep more of the spread. Adam, thanks for taking us to the top.
Adam Jackson
24:33>> Thanks for having me, Nathan. Great to see you.
Nathan Latka
24:36One more thing before you go. We have a brand new show every Thursday at 1PM Central. It's called Shark Tank for SaaS. We call it deal or bust. One founder comes on, three hungry buyers, they try and do a deal live and the founder shares back end dashboards, their expenses, their revenue, ARPU, CAC, LTV, you name it, they share it and the buyers try and make a deal live. It is fun to watch every Thursday one
25:01pm Central. Additionally, remember these recorded founder interviews go live. We release them here on YouTube every day at 2PM Central. Make sure you don't miss any of that, make sure you click the subscribe button below here on YouTube, the big red button and then click the little bell notification to make sure you get notifications when we do go live. I wouldn't want you to miss breaking news in the world, whether it's an acquisition, a big fundraise,
25:24a big sale, a big profitability statement or something else. I don't want you to miss it. Additionally, if you wanna take this conversation deeper and further, we have by far the largest private Slack community for B2B SaaS founders. You want to get in there. We've probably talked about your tool if you're running a company or your firm if you're investing. You can go in there and quickly search and see what people are saying. Sign up for
25:46that at nathanlatka.com slack. In the meantime, I'm hanging out with you here on YouTube. I'll be in the comments for the next thirty minutes. Feel free to let me know what you thought about this episode and if you enjoyed it, click the thumbs up. We get a lot of haters that are mad at how aggressive I am on these shows, but I do it so that we can all learn. We have to counter those people. We
26:05got to push them away. Click the thumbs up below to counter them and know that I appreciate your guys'support. Alright, I'll be in the comments.
Adam Jackson
26:12>> See you.