Other Analytics SoftwarePark City, UtahFounded 2011CEO Andrew Barraclough
Voxpopme is a video research platform founded in late 2011 that helps Fortune 500 companies understand consumers through video surveys, one-on-one interviews, and focus groups, with AI-powered analysis at scale.
Voxpopme's annual revenue was $11M in January 2025, the most recent figure on record. That is up 10% from $10M a year earlier. Voxpopme is #387 on the Latka Top, level with two others. The Latka Top ranks the 1,372 companies Nathan Latka has interviewed by revenue.
| As of | Revenue | Source |
|---|---|---|
| Jul 2018 | $4.8M | Confirmed by CEO |
| Jun 2022 | $6M | Confirmed by CEO |
| 2024 | $10M | Andrew Barraclough on cameraWatch at 2:54 |
| Jan 2025 | $11M | User Submission |
Voxpopme is privately held, so there is no Voxpopme stock to buy. Investors valued it at $500K in its February 2015 Seed round.
Valuation history$500K Seed 2015$2M Seed 2014
Voxpopme has raised $17M across ten rounds since 2013. The latest was a $750K funding round in July 2024.
| Date | Round | Raised | Valuation | Source |
|---|---|---|---|---|
| Jul 2024 | Venture | $750K | – | Andrew Barraclough on cameraWatch at 26:27 |
| Sep 2019 | Series A | $9M | – | Andrew Barraclough on cameraWatch at 11:22 |
| Oct 2018 | Venture | $2.1M | – | – |
| Nov 2017 | Series A | $2.8M | – | – |
| Oct 2015 | Seed | $1.5M | – | – |
| Jul 2015 | Seed | $69.1K | – | – |
| Feb 2015 | Seed | $150K | $500K | – |
| Dec 2014 | Seed | $235K | $2M | – |
| Feb 2014 | Angel | $276.2K | – | – |
| Aug 2013 | Angel | $151.9K | – | – |
| Total raised | $17M |
Nathan Latka has interviewed Voxpopme once, speaking with Andrew Barraclough. Each figure links to the second it was said.
Watch: How Voxpopme Reached $10M Revenue on $16.9M Raised and Reset Equity for Its Go-Forward CEO (Interview with CEO Andrew Barraclough and Chairman Lonnie Mayne)October 2024 · Andrew Barraclough, CEO
Voxpopme competes most directly with Dscout.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 Dscout | $13M | $11M | 240 | – | 2011 |
| Voxpopme | $11M | $17M | 60 | 240 | 2011 |
Andrew Barraclough founded Voxpopme in 2011 with Patrick Shuker and runs it as CEO. Voxpopme had 60 employees (2024), down from 74 a year earlier.
BoardRomani Patel, Lonnie Mayne, Brent Hill, Eva Tsai, Terrae Schroeder, Martijn Kleibergen, Ashley Shelley, David Gales
InvestorsSteven Hemmings
Also at VoxpopmeScott Stern, Kam Sidhu, Aaron C., Caden Welsh, Eric Santos, Betsy Shaak, Miguel P., Julian Dennard, Jem Wallis, Skyler Martinson, Jonathan Hughes, Drew Jones, Sara Mahvi, Katie Walker, Tom Higgins, Temi A., Haley Metzger, Aimee Stier, Thomas K., Uwemedimo Usa, Jessica Wood, Gary Burton, Alexandra Smallwood, Erica Dinger, Chelsy Wesolowski, Nikki M, Chueyee Yang, Amy Carlton, Blain E., Mercedes Fernandez, Kelli Huish, Emer McArthur, Chandra LaFrentz, Andrew Pinder, Lilian Costaș, Alex Hales, Stephen Nolan, Sam Williams, Sophie Patnick-Richards, Stephanie Klein, Jenny Lewis-Gandy, Richard Francis, Linda Vang, Shontay Vaughan, Matheus Baptistella-Silvado, Kylee L., Liam Johnson, Monika Mehta, Julius Atangcho, Ajay Mistry, Leanne Smith, Cyril Cal, Reece Ward, Mahmooda Watson
Team mix (Sep 2023): 11 engineers, 6 in marketing
| As of | Employees | Source |
|---|---|---|
| 2024 | 60 | Andrew Barraclough on cameraWatch at 8:55 |
| Dec 2023 | 74 | |
| Sep 2023 | 67 | – |
| 2023 | 74 | – |
| Dec 2022 | 74 | |
| 2022 | 71 | – |
| Dec 2021 | 66 | |
| Aug 2021 | 68 | – |
| Apr 2021 | 75 | – |
| Jul 2018 | 50 | Confirmed by CEO |
Voxpopme's annual revenue was $11M in January 2025, according to a submission to GetLatka. No later figure is on record.
Investors valued Voxpopme at $500K in its February 2015 Seed round.
Voxpopme has raised $17M across ten funding rounds. The latest was a $750K funding round in July 2024.
No. Voxpopme is a private company, so its shares aren't traded on a stock exchange.
Voxpopme had 60 employees in 2024, as Andrew Barraclough said on camera.
Andrew Barraclough is the CEO of Voxpopme and co-founded the company in 2011. Nathan Latka interviewed Andrew Barraclough in October 2024.
Patrick Shuker and Andrew Barraclough founded Voxpopme in 2011.
6 said on camera · 7 from public sources. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice. The Latka Top ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.
Updated Oct 5, 2026Data disclaimerReport a correctionClaim this profile
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