Whatnotrevenue, acquisition & funding
Los AngelesFounded 2019
Whatnot was acquired.
Whatnot is a platform where users can buy, sell, and engage in live shopping events. It offers a marketplace for a wide variety of products and supports live streaming, allowing sellers to showcase their items in real-time to potential buyers.
Whatnot revenue
Whatnot's annual revenue was $359M in December 2024, its last figure before its buyer bought it (source not recorded). That is up 159% from $138.9M a year earlier.
All 2 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| Dec 2023 | $138.9M | – |
| Dec 2024 | $359M | – |
– source not recorded
Who owns Whatnot
Another company owns Whatnot. The date and price of the deal are not on record.
Whatnot funding rounds & investors
Whatnot has raised $974M across seven rounds since 2020. The latest was a $225M Series F in October 2025.
| Date | Round | Raised | Valuation | Source |
|---|---|---|---|---|
| Oct 2025 | Series F | $225M | $11.5B | Crunchbase |
| Jan 2025 | Series E | $265M | – | TechCrunch |
| Jul 2022 | Series D | $260M | – | Business Wire |
| Sep 2021 | Series C | $150M | – | PR Newswire |
| May 2021 | Series B | $50M | – | PR Newswire |
| Mar 2021 | Series A | $20M | – | PR Newswire |
| Dec 2020 | Seed | $4M | – | PR Newswire |
| Total raised | $974M |
Whatnot CEO, founders & employees
Grant LaFontaine founded Whatnot in 2019 and led it as CEO. Whatnot had 1,454 employees (November 2025, LinkedIn).
- Grant LaFontaineFounder & CEO
All 3 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Nov 2025 | 1,454 | |
| Dec 2023 | 813EST | Growjo estimate |
| Dec 2022 | 695EST | Growjo estimate |
Whatnot FAQ
What was Whatnot's revenue?
Before it was acquired, Whatnot's annual revenue was $359M in December 2024 (source not recorded).
How much funding has Whatnot raised?
Whatnot raised $974M across seven funding rounds before it was acquired. The last was a $225M Series F in October 2025.
How many employees does Whatnot have?
Whatnot had 1,454 employees in November 2025, according to LinkedIn.
Who founded Whatnot?
Grant LaFontaine founded Whatnot in 2019.
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How this page is sourced
8 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice.
Updated Oct 5, 2026Data disclaimerReport a correctionClaim this profileRun Whatnot? Join the podcast