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Wine Folly is a content publisher and licensor of digital wine assets. There is a consumer facing website where visitors can learn about wine. Original content is produced on the blog. Reference material available in the wiki. Products available in the shop.Read more: [Wine Folly](http://winefolly.com)Follow us: [Wine Folly on Facebook](https://facebook.com/winefolly) | [@winefolly on Twitter](http://twitter.com/winefolly)
Last updated
In 2024, Wine Folly's revenue reached $10M. The company previously reported $3.4M in 2024. Since its launch in 2011, Wine Folly has shown consistent revenue growth.
Wine Folly is a bootstrapped SaaS startup. Founded in 2011, Wine Folly has grown to $10M in revenue without raising any venture capital or outside funding.
As a self-funded SaaS company, Wine Folly has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
We do not have customer count information for Wine Folly yet.
Wine Folly employs approximately 44 people as of 2026, up from 36 in 2023.
Wine Folly generates $10M in revenue.
Wine Folly was founded by Justin Hammack.
The CEO of Wine Folly is Justin Hammack.
Wine Folly is bootstrapped and has not raised outside funding.
Wine Folly has 44 employees.
Wine Folly is headquartered in Woodinville, Washington, United States.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$10M
Funding
$0
Team
44
Founded
2011
| Year | Milestone | Source |
|---|---|---|
| 2024 | Wine Folly Hit $10m revenue in November 2024 | visualvisitor.com |
| 2024 | Wine Folly Hit $3.4m revenue in October 2024 | Estimated |
| 2023 | Wine Folly Hit $2.8m revenue in December 2023 | Estimated |
| 2021 | Wine Folly Hit $1.1m revenue in April 2021 | |
| 2011 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 44 employees (October 2024) | |
| 2023 | Reached 36 employees (December 2023) | |
| 2022 | Reached 20 employees (December 2022) | |
| 2021 | Reached 17 employees (December 2021) | |
| 2021 | Reached 13 employees (April 2021) |
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