Wine Folly
2024 Revenue
$10M
Funding
$0
YOY
256.7%
Team
44
Founded
2011
How Wine Folly CEO Justin Hammack grew Wine Folly to $10M revenue with a 44 person team in 2024.
Wine Folly is a content publisher and licensor of digital wine assets. There is a consumer facing website where visitors can learn about wine. Original content is produced on the blog. Reference material available in the wiki. Products available in the shop.Read more: [Wine Folly](http://winefolly.com)Follow us: [Wine Folly on Facebook](https://facebook.com/winefolly) | [@winefolly on Twitter](http://twitter.com/winefolly)
Last updated
Wine Folly Revenue
In 2024, Wine Folly's revenue reached $10M. The company previously reported $3.4M in 2024. Since its launch in 2011, Wine Folly has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Wine Folly Hit $10m revenue in November 2024Source |
| 2024 | Wine Folly Hit $3.4m revenue in October 2024 |
| 2023 | Wine Folly Hit $2.8m revenue in December 2023 |
| 2021 | Wine Folly Hit $1.1m revenue in April 2021 |
| 2011 | Launched with $0 revenue |
Wine Folly Valuation, Funding Rounds
Wine Folly is a bootstrapped SaaS startup. Founded in 2011, Wine Folly has grown to $10M in revenue without raising any venture capital or outside funding.
As a self-funded SaaS company, Wine Folly has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Wine Folly Employees & Team Size
Wine Folly employs approximately 44 people as of 2026, up from 36 in 2023.
Wine Folly has 44 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2024 | Reached 44 employees (October 2024) |
| 2023 | Reached 36 employees (December 2023) |
| 2022 | Reached 20 employees (December 2022) |
| 2021 | Reached 17 employees (December 2021) |
| 2021 | Reached 13 employees (April 2021) |
Founder / CEO
Justin Hammack
Justin Hammack is the CEO at Wine Folly
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Wine Folly yet.
Frequently Asked Questions about Wine Folly
What is Wine Folly's revenue?
Wine Folly generates $10M in revenue.
Who founded Wine Folly?
Wine Folly was founded by Justin Hammack.
Who is the CEO of Wine Folly?
The CEO of Wine Folly is Justin Hammack.
How much funding does Wine Folly have?
Wine Folly raised $0.
How many employees does Wine Folly have?
Wine Folly has 44 employees.
Where is Wine Folly headquarters?
Wine Folly is headquartered in Woodinville, Washington, United States.
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Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .