Founder Interview Video
How Wing Assistant Reached $25M in Gross Sales With Google Ads and a Managed VA Marketplace (Interview with Founder Roland Polzin)
Chapters
- 0:00Event Context and Introduction
- 0:18Google Ads Setup Overview
- 1:55Revenue Graph and Seed Round
- 3:57Bottom-of-Funnel Google Search Strategy
- 6:01Co-Founders' Hyper-Responsive Approach and Accelerator Funding
- 8:36Google Tag Manager and Conversion Tracking
- 9:56Secret Keyword 'Rats' for Filtering Bad Leads
- 12:01Data as the Magic Ingredient
- 14:03Identifying TikTok Ad Fraud via UTM Data
- 15:31Recovering a $41,000 Refund from Google