Xero logo
Founded 2006


2019 Revenue





How Xero hit $450.0M in Revenue with 2M Customers in 2019.

About Xero

Global platform for small business

Monthly Revenue


Total Expenses


Net Income


Ebidta Margin


YOY Growth

Rule of 40


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Xero CEO Steve Vamos on 12/01/2020

Watch the podcast


Suite 1 Level 8/66 Clarence St Sydney NSW 2000New Zealand



Xero Revenue

In 2019, Xero revenue run rate hit $450.0M in revenue.


Xero Valuation and Funding History

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation


Xero has 2M customers.

Lifetime Months


Monthly ARPU


Lifetime Dollars


Acquisition Cost


Average Annual Price


$0$276.013 month payback period02468101214


Xero has an annual churn rate of 12.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention




Xero has 3,520 employees. They have 310 sales reps that carry a quota, an engineering team of 897 and a marketing team of 136.


Total Team Size



897 (25%)


310 (9%)


136 (4%)


Steve Vamos

Steve leads the global growth and performance of Xero. With more than 30 years’ experience in global technology and digital media, Steve has worked in leading international businesses including Apple, IBM and Microsoft.


What's your age?


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Favorite book?

Five disfunctions of a team

Favorite CEO?

Satya Nadella

Advice for 20 year old self

How little I knew

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Xero Board of Directors

Steven AldrichBoard Member
Lee HattonBoard Of Directors / Non-executive Director
Mark CrossBoard Of Directors / Non-executive Director
Craig WinklerBoard Of Directors / Non-executive Director
Dale MurrayBoard Of Directors / Non-executive Director
Susan PetersonBoard Of Directors / Non-executive Director

Xero Executives

Steve VamosCEO
Rachael PowellChief Customer Officer
Kirsty Godfrey-BillyChief Financial Officer
Chaman SidhuChief Legal Officer & Company Secretary
Nicole ReidChief People Officer
Anna CurzonChief Product Officer
Mark ReesChief Technology Officer
Simone MatlockChief of Stuff
Damien TamplingGlobal Chief Strategy and Corporate Development Officer
Andy BurnerVice President Operations (Chief Operating Officer - Americas)

Xero Employees

David ThodeyChairperson
Rod DruryFounder and Director
Tony W.President, The Americas
Kate DurrantXero Partner

Frequently Asked Questions about Xero

When was Xero founded?

Xero was founded in 2006.

Who is the CEO of Xero?

The CEO of Xero is Steve Vamos

How many employees does Xero have?

Xero has 3,520 employees.

How much revenue does Xero generate?

Xero generates $450.0M in revenue.

How much funding does Xero have?

Xero has raised $0.0.

Where is Xero headquarters?

Xero is headquartered at Suite 1 Level 8/66 Clarence St Sydney NSW 2000New Zealand

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