Valuation · 2022
$4.5M
2024 Revenue
$3.9M(Est.)
Customers · 2022
100
Funding
$500K
Team
101
Founded
2018
Zeliot Connected Services Pvt Ltd Revenue, Valuation & Funding (2024)
Zeliot Connected Services Pvt Ltd generated an estimated $3.9M in annual revenue in 2024. Source: GetLatka estimate
Zeliot Connected Services Pvt Ltd is a Bangalore-based connected mobility platform founded in April 2018 by Anup Naik and two co-founders. The company sells software to vehicle manufacturers (OEMs) and enterprise fleet operators on a monthly per-vehicle subscription model, charging roughly one dollar per vehicle per month.
As of early 2022, approximately 100,000 vehicles were running Zeliot software, generating an average monthly revenue run rate of about $100,000, up from roughly $48,000 a month a year earlier, representing 100 percent year-over-year growth. The company closed its fiscal year 2021-22 just short of $1,000,000 in annual revenue and is targeting $4,000,000 for fiscal year 2022-23.
In March 2022, Zeliot closed a $500,000 seed round with Robert Bosch at a $4,500,000 valuation, selling 14 percent of the business. The company had previously funded operations through debt from hardware partner iTriangle at a 7 to 9 percent interest rate. Zeliot's 49-person team, 35 of whom are engineers, serves more than 100 enterprise customers including Indian Oil Corporation, Tata, Maruti Suzuki, and Royal Enfield.
Last updated
Zeliot Connected Services Pvt Ltd Revenue
Zeliot Connected Services Pvt Ltd generated an estimated $3.9M in annual revenue in 2024.
Zeliot generated approximately $1,200,000 in revenue in fiscal year 2022 (the twelve months ending around early 2022), up from approximately $576,000 the prior year, representing 100 percent year-over-year growth. Naik told Latka that the company closed fiscal year 2021-22 just short of $1,000,000 in annual revenue, with a monthly run rate that started the year at roughly $48,000 and climbed to just over $100,000 by year-end.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Zeliot Connected Services Pvt Ltd Hit $3.9m revenue in October 2024 | Estimated |
| 2023 | Zeliot Connected Services Pvt Ltd Hit $1.8m revenue in November 2023 | Estimated |
| 2022 | Zeliot Connected Services Pvt Ltd revenue in 2022: $1m | Interview3:15[1] |
| 2021 | Zeliot Connected Services Pvt Ltd Hit $576k revenue in April 2021 | Not recorded |
| 2018 | Launched with $0 revenue |
The company's revenue target for fiscal year 2022-23 is $4,000,000, implying a roughly 4x increase from the prior year. Naik framed that target as the milestone needed to support a pre-Series A or Series A raise. Profitability was not discussed in the interview.
Zeliot Connected Services Pvt Ltd Valuation, Funding Rounds
Founder / CEO
Anup Naik
CEO
Anup Naik, 31 at the time of the interview, co-founded Zeliot in April 2018 alongside two younger co-founders named Sudip and Sugum. Naik serves as CEO. Before Zeliot, he worked closely with a founder at an IoT startup called Cookie, an experience he credited with shaping his philosophy of pursuing revenue from day one while selectively raising capital for product innovation.
Naik holds a larger equity stake than his two co-founders combined. He described the split as roughly 10 percent more than the other two together, suggesting an approximate starting allocation in the range of 55 to 60 percent for Naik, with the remainder divided between Sudip and Sugum. Following the 14 percent dilution from the Bosch seed round, Naik indicated his current ownership is somewhat below 50 percent but declined to give a precise figure, citing disclosure restrictions related to the transaction.
Q&A
| Question | Answer |
|---|---|
| What's your age? | 34 |
Customers
Zeliot had more than 100 enterprise customers as of early 2022, with OEM vehicle manufacturers representing approximately 10 percent of that base. Named customers include Indian Oil Corporation, Tata, Maruti Suzuki, and Royal Enfield. The remaining roughly 90 percent of customers are enterprises such as logistics companies that use Zeliot's platform to manage their own vehicle fleets.
The typical pricing is approximately one dollar per vehicle per month on a recurring subscription that runs for the life of the vehicle, beginning when the vehicle is delivered to the end customer. Naik noted that actual per-vehicle pricing varies significantly by customer and engagement type. The largest single customer was paying between $25,000 and $30,000 per month at the time of the interview, representing roughly 25 to 30 percent of total monthly revenue. That customer's per-asset cost is therefore materially higher than the one-dollar average, reflecting heavy platform usage and advanced analytics.
With approximately 100,000 vehicles running Zeliot software and roughly 100 customers, the implied average revenue per customer is approximately $1,000 per month, consistent with Naik's stated run rate of about $100,000 per month across the customer base.
Zeliot Connected Services Pvt Ltd serves 100 customers.
Zeliot Connected Services Pvt Ltd Business Model
Zeliot operates a monthly subscription model billed per connected vehicle. Revenue is recognized each month as vehicles remain active on the platform, creating a recurring revenue stream that scales with the number of vehicles under management. The company does not charge an upfront license fee; billing begins when a vehicle is delivered to the end user and continues for the vehicle's operational life.
The average sales cycle for enterprise and OEM accounts is four to five months, reflecting the need for proof-of-concept work and multi-stakeholder approvals at large automotive and logistics companies. Naik described a land-and-expand dynamic in which a small sales team of four people opens accounts and then hands them to engineering and program management teams to close and grow. The largest customer's monthly payment of $25,000 to $30,000 illustrates the expansion potential within a single account as vehicle counts and analytics usage increase.
Gross margin, churn, net revenue retention, LTV, CAC, burn rate, and runway were not discussed in the interview.
Point-in-time figures shared on the GetLatka podcast, each linked to the exact moment it was said on camera.
Customers (2022)
100
“Nathan Latka: How many customers do you have today? Anup Naik: Over a 100 enterprise customers, small to large.”
Watch at 10:21Zeliot Connected Services Pvt Ltd Employees & Team Size
Zeliot employed 49 people as of early 2022, with a fiftieth employee set to join the following Monday. Of the 49, 35 are engineers. The company also maintains a sales team of four people.
The engineering-heavy composition reflects Naik's stated philosophy of prioritizing product and delivery capacity over sales headcount, given the long enterprise sales cycles. The team is based in Bangalore. Junior developer salaries in Bangalore were cited at approximately $10,000 to $15,000 per year (roughly 5 lakh Indian rupees annually).
Zeliot Connected Services Pvt Ltd employs approximately 101 people as of 2026, up from 70 in 2023, including 3 sales reps that carry a quota. It serves 100 customers that rely on its solutions.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 101 employees (October 2024) | Not recorded |
| 2023 | Reached 70 employees (November 2023) | Not recorded |
| 2023 | Reached 70 employees (July 2023) | Not recorded |
| 2023 | Reached 70 employees (July 2023) | Not recorded |
| 2023 | Reached 65 employees (January 2023) | Not recorded |
| 2022 | Reached 49 employees (April 2022) | Interview |
| 2021 | Reached 33 employees (November 2021) | Not recorded |
| 2021 | Reached 33 employees (January 2021) | Not recorded |
| 2020 | Reached 22 employees (November 2020) | Not recorded |
Frequently Asked Questions about Zeliot Connected Services Pvt Ltd
What is Zeliot Connected Services Pvt Ltd's revenue?
As of 2024, Zeliot Connected Services Pvt Ltd generated an estimated $3.9M in annual revenue.
What is Zeliot Connected Services Pvt Ltd's valuation?
As of 2022, Zeliot Connected Services Pvt Ltd was valued at $4.5M.
Who founded Zeliot Connected Services Pvt Ltd?
Zeliot Connected Services Pvt Ltd was founded by Anup Naik.
When was Zeliot Connected Services Pvt Ltd founded?
Zeliot Connected Services Pvt Ltd was founded in 2018.
Who is the CEO of Zeliot Connected Services Pvt Ltd?
The CEO of Zeliot Connected Services Pvt Ltd is Anup Naik.
How much funding does Zeliot Connected Services Pvt Ltd have?
Zeliot Connected Services Pvt Ltd raised $500K across 1 round.
How many employees does Zeliot Connected Services Pvt Ltd have?
As of 2024, Zeliot Connected Services Pvt Ltd had 101 employees.
Where is Zeliot Connected Services Pvt Ltd headquartered?
Zeliot Connected Services Pvt Ltd is headquartered in Bengaluru, Karnataka, India.
Compare Zeliot Connected Services Pvt Ltd to the industry
Zeliot Connected Services Pvt Ltd operates across multiple industries. Browse revenue, funding, and growth data for Zeliot Connected Services Pvt Ltd in each sector below.
Full Interview Transcripts
Read the full interview and its transcript.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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