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Developer of a Saas based price intelligence and competitive monitoring software designed to monitor online prices of competitors. The company's artificial intelligence-driven software platform helps retailers to monitor online prices of competitors to support the activities of retailer, brand and store managers in developing informed price strategies, enabling brands to monitor the distribution networks and the selling prices of their own products globally in order to understand the partners who infringe agreed deals.
Last updated
In 2024, Competitoor's revenue reached $3M. The company previously reported $1.6M in 2023. Since its launch in 2015, Competitoor has shown consistent revenue growth.
Competitoor has not publicly disclosed its valuation. The company has raised $737.5K in total funding to date.
Competitoor has raised $737.5K in total funding across 2 rounds, with its most recent round in 2017.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2017 | Funding round | $567.9K | - | - | |
| 2016 | Funding round | $169.5K | - | - |
CEO
Maximilian Lanaro is a serial entrepreneur with a strong passion for digital technologies. After several years spent as a software developer, he then decided to move into project management in an international business environment. Maximilian founded and drove the Photovoltaic R&D team of Legrand Corporation and changed the way of developing software in a team composed of 20 expert engineers. Just recently he moved his first steps as an entrepreneur, or so to say, co-founder of hdstud.io and 2charme.com. In 2016 he decided to mix things up a bit more by founding Competitoor.com. Competitoor finds its roots in the e-commerce store-manager and Brand’s need to constantly monitor the price fluctuation that take place everyday on Internet.
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| What's your age? | - |
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Competitoor serves 110 customers.
Competitoor employs approximately 42 people as of 2026, down from 43 in 2023. It serves 110 customers that rely on its solutions.
Competitoor generates an estimated $3M in annual revenue.
Competitoor was founded by Maximilian Lanaro.
The CEO of Competitoor is Maximilian Lanaro.
Competitoor raised $737.5K across 2 rounds.
Competitoor has 42 employees.
Competitoor is headquartered in Carpi, Modena, Italy.
Competitoor operates across multiple industries. Browse revenue, funding, and growth data for Competitoor in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$3M(Est.)
Customers
110
Funding
$737.5K
Avg ACV
$26.9K
Team
42
Founded
2015
| Year | Milestone | Source |
|---|---|---|
| 2024 | Competitoor Hit $3m revenue in October 2024 | Estimated |
| 2023 | Competitoor Hit $1.6m revenue in December 2023 | Estimated |
| 2021 | Competitoor Hit $1.2m revenue in April 2021 | |
| 2015 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 42 employees (October 2024) | |
| 2023 | Reached 43 employees (December 2023) | |
| 2022 | Reached 46 employees (December 2022) | |
| 2021 | Reached 39 employees (December 2021) | |
| 2021 | Reached 18 employees (April 2021) |
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