2024 Revenue
$3M
Customers
110
Funding
$737.5K
YOY
83.7%
Avg ACV
$26.9K
Team
42
Founded
2015
How Competitoor CEO Maximilian Lanaro grew Competitoor to $3M revenue and 110 customers in 2024.
Developer of a Saas based price intelligence and competitive monitoring software designed to monitor online prices of competitors. The company's artificial intelligence-driven software platform helps retailers to monitor online prices of competitors to support the activities of retailer, brand and store managers in developing informed price strategies, enabling brands to monitor the distribution networks and the selling prices of their own products globally in order to understand the partners who infringe agreed deals.
Last updated
Competitoor Revenue
In 2024, Competitoor's revenue reached $3M. The company previously reported $1.6M in 2023. Since its launch in 2015, Competitoor has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Competitoor Hit $3m revenue in October 2024 |
| 2023 | Competitoor Hit $1.6m revenue in December 2023 |
| 2021 | Competitoor Hit $1.2m revenue in April 2021 |
| 2015 | Launched with $0 revenue |
Competitoor Valuation, Funding Rounds
Competitoor has not publicly disclosed its valuation. The company has raised $737.5K in total funding to date.
Competitoor has raised $737.5K in total funding across 2 rounds, with its most recent round in 2017.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2017 | Funding round | $567.9K | - | - |
| 2016 | Funding round | $169.5K | - | - |
Competitoor Employees & Team Size
Competitoor employs approximately 42 people as of 2026, down from 43 in 2023.
Competitoor has 42 total employees in different roles and functions. They have 110 customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 42 employees (October 2024) |
| 2023 | Reached 43 employees (December 2023) |
| 2022 | Reached 46 employees (December 2022) |
| 2021 | Reached 39 employees (December 2021) |
| 2021 | Reached 18 employees (April 2021) |
Founder / CEO
Maximilian Lanaro
Maximilian Lanaro is a serial entrepreneur with a strong passion for digital technologies. After several years spent as a software developer, he then decided to move into project management in an international business environment. Maximilian founded and drove the Photovoltaic R&D team of Legrand Corporation and changed the way of developing software in a team composed of 20 expert engineers. Just recently he moved his first steps as an entrepreneur, or so to say, co-founder of hdstud.io and 2charme.com. In 2016 he decided to mix things up a bit more by founding Competitoor.com. Competitoor finds its roots in the e-commerce store-manager and Brand’s need to constantly monitor the price fluctuation that take place everyday on Internet.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Competitoor acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Competitoor
What is Competitoor's revenue?
Competitoor generates $3M in revenue.
Who founded Competitoor?
Competitoor was founded by Maximilian Lanaro.
Who is the CEO of Competitoor?
The CEO of Competitoor is Maximilian Lanaro.
How much funding does Competitoor have?
Competitoor raised $737.5K.
How many employees does Competitoor have?
Competitoor has 42 employees.
Where is Competitoor headquarters?
Competitoor is headquartered in Carpi, Modena, Italy.
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Compare Competitoor to the industry
Competitoor operates across multiple industries. Browse revenue, funding, and growth data for Competitoor in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .