Daniel Fazio
- Founder at Klean Leads
GetLatka interview
How Klean Leads Reached $20K MRR with 22% Monthly Churn and a Twitter-Driven Funnel (Interview with Founder Daniel Fazio)
Daniel Fazio (Founder of Klean Leads) spoke to Nathan Latka on May 26, 2021.
Klean Leads figures from the interview
- MRR (May 2021)
- $20,000
- Monthly Churn (May 2021)
- 22%
- Trial Conversion Rate (May 2021)
- 40%
“Right about 20,000 MRR.”
“Yeah. Churn's at about 22%.”
“So we did this thing that I that's been working extremely well to increase trial conversions. And every time someone signs up, I have an account manager and he sends them an email. He says, hey. What are you trying to scrape? I'm gonna show you how to do it. So they'll come back with a niche. And what he'll do is he'll make a Loom video showing exactly how to do it. So that's increased trial conversion, like, a lot from 20% to 40%, something like that.”
Bio
Built an Instagram agency by sending cold emails, transitioned into an agency that sends cold emails for other people, made a cold email course, then made software apps for those who bought the course and other cold emailers