Gino Donati
- CEO at SDReady
GetLatka interview
How SDReady Grew to 2,200 Free Community Members and 20 Paying Clients with Fractional SDR Teams (Interview with CEO Gino Donati)
Gino Donati (CEO of SDReady) spoke to Nathan Latka on August 5, 2021.
SDReady figures from the interview
- Free Community Members (2021)
- 2,200
- Paying Clients (2021)
- 20
- Part-Time SDR Price (2021)
- $2,500 per month
- Active SDRs Placed (2021)
- 70
“I currently have just under 70 SDRs month to month within clients. I keep 20 clients at all times. I don't really like going over 20. I'm stretched too thin”
“We have a free Slack community, AKA the head of sales at Brex and I started it. We just passed 2,200 SDRs. That's called SDR Ready. We do a wine Wednesday. You can find that every Wednesday, we post a video and put the link under there. It's completely free.”
“don't throw bodies at problems, properly prepare. Set up your sales ops, set up your tech stack, and then hire bodies last. I can't tell you how many people hire bodies first and then hire me when they're behind the ball.”
Bio
The story of SDReady & Seed2C really starts back in 2013 when I moved from SF to NYC. I was working at a company that built a platform to evaluate company's worth and was directly exposed, for the first time, to how Sales Development, Pipeline and Revenue directly affected evaluation and growth. This ultimately led to me working with two foreign companies (heading their US based Sales Development) and one Silicon Valley based company (heading their US targeted Sales Development from Argentina). It was the last experience that really opened my eyes, forced me to network with a number of intelligent and driven expatriates (contracting themselves), and ultimately birthed our Outsourced Sales Development offering, as you see it today.