GetLatka interview
How Nue.io Reached $1M ARR in 2023 and 100 Customers with a Consultant-Led Go-to-Market (Interview with CEO Mark Walker)
Mark Walker (CEO of Nue.io) spoke to Nathan Latka in September 2025.
Nue.io figures from the interview
- Revenue (2023)
- $1M ARR
- Customers (2025)
- 100
- Total Funding (2025)
- $40M
- Team Size (2025)
- 102
- Avg Contract Value (2024)
- $50K per year
“So the fun thing about Nue is even though we're only, like, series a company, we have these amazing multibillion dollar companies using us and little tiny startups also using us.”
“I think one of the things I would encourage people to do is recognize in your first year, if you're getting your first million, go buy the customer. Buy it with pricing, buy it with service, Buy it with commitment. Buy it with partnership. Do everything possible. Don't worry about maximizing the return.”
“What they did was they basically asked everybody in the company to come up with their top 10 things. The first interesting part was how they came up with what the requirements were. And they asked all these different departments to articulate what they needed from a go to market system.”