Bio
Im a creative problem solver with expertise in winning strategies relentless execution and motivating organizations. My passions are around the engineering aspects of Marketing - systems processes and analytics that unlock teams to do great things. Im a leader with a deep understanding of the modern commerce stack Demand Generation Direct Response Models Methods Ad Tech Behavioral Targeting Customer Segmentation Programmatic Personalization Analytics eCommerce Platform selection Platform Implementation Multivariate Testing Optimization B2C B2B conversion SEO SEM Email Social Affiliate Earned Media Paid Media My approach is best described as entrepreneurial because I specialize in getting things done - be it as a startup founderCEO or within more massive organizations. More importantly I deliver value quantifiable through PL improvements across both growth and mature organizations.