Alex Samant

“We were supposed to be three partners, right? I was kind of on the design side, and we had a programmer, and then my cofounder who was doing sales and business development. Right? And when we decided that we're gonna build this thing, we also, in parallel, booked a booth at the annual convention in West Palm Beach called Alta One, like, Alta being the American Land Title Association. The problem was that three weeks or four weeks before the trade show, our programmer kind of went missing in action. Forget about it. We didn't have any code. We didn't have anything. So I had some background in computer science, and I did figure it out on my own.”

“It's a slow, non tech savvy industry. You know? Back in 2013, there weren't many solutions, and the ones that existed looked like they're from the nineties.”

“So when we came in with a responsive, modern looking thing that was easy to use and, you know, I mean, we had background in creating product. So it was obviously superior. And what we added as a nice touch was that we branded it. We basically made it a white labeled web app for each and every single customer.”