Allan Martinson
- CEO at Xolo
GetLatka interview
How Xolo Reached €400K MRR with 6,000 Paying Customers and 100% Growth in 2021 (Interview with CEO Allan Martinson)
Allan Martinson (CEO of Xolo) spoke to Nathan Latka on December 8, 2021.
Xolo figures from the interview
- Monthly Recurring Revenue (Dec 2021)
- €400K
- Paying Customers (2021)
- 6,000
- Year-over-Year Growth (2021)
- 100%
- Team Size (2021)
- 90
- ARPU (2021)
- €70
“We are one of the largest platforms for freelancers and solopreneurs in Europe with about a 100,000 people signed up. And what we do for some is to cover the full life cycle of from registration to running the business and invoicing, expense management, connecting the bank accounts to the platform. And we also have embedded accounting and tax filing service in in our SaaS.”
“We do have the majority of our revenues coming from subscription payments. So it it is anything between 29 to a 199 depending on the package, depending on the country and the level of the service. So in average, it's about €70, €80, and, like, we close it to a $100, and then if you prefer that per month.”
“Today, we have about five, six thousand paying customers. And since we have a freemium product, people can sign up and that we have 100,000 people signed up so they can start using whenever they are ready because it's a transactional model as well.”