Amber Atherton

BIO

Amber pushed the boundaries of business even further when she founded Zyper, an advertising technology start up company that uses a visual recognition app Rubric designed to solve the millennial epidemic of deciding what to caption a photo. Using savvy visual recognition technology, the software is able to understand what an image consists of and then suggest relevant captions. The user is then provided with three options: music lyrics, a quote or a trending phrase to use as a caption. Zyper eventually expanded into a community marketing platform, helping brands find super fans, launch private communities, and focus on engagement, through the help of various seed funding initiatives and expansions from London to San Francisco and New York City. Amber has also become involved with getting children of all ages interested in entrepreneurship by becoming a Business buddy on BBC's Young Dragon's Den, Pocket Money Pitch and judging in the UK's National Enterprise Challenge. Today, Amber remains CEO and Founder of Zyper, having closed My Flash Trash shortly after it sold to NFTT.