Amin Yazdani
- CEO at Craver
GetLatka talk
How Craver Grew ARPU 54% to $7,000 and Reignited Growth After 6 Quarters of Stagnation (Talk by CEO Amin Yazdani)
Amin Yazdani (CEO of Craver) gave a talk on September 5, 2024.
Craver figures from the talk
- ARPU (2024)
- $7,000
- ARPU (2022)
- $4,500
- ARPU Growth (24 months) (reported Sep 2024)
- 54%
- Outbound Share of Revenue
- 30%
“Today, [outbound] is producing 30% of our top line revenue every month.”
“We had to increase and adjust our ARPU and increase that ARPU. We were able to increase that from $4,500 to 7,000, but then we figured out our time to close, our median time to close a deal from a demo to a closed deal is less than seven days.”
“Outbound is, in my view, the most underused enterprise tactic that almost any SMB SaaS business with about $5,000 in ARPU average yearly contract value should be able to use today.”