Anmol Oberoi
- Co-Founder and CEO at Emitrr
GetLatka interview
How Emitrr Reached $3.6M Revenue with 1,000 Customers (Interview with CEO Anmol Oberoi)
Anmol Oberoi (Co-Founder and CEO of Emitrr) spoke to Nathan Latka on July 7, 2026.
Emitrr figures from the interview
- ARR
- $3.6M
- Customers
- 1,000
- Total Funding
- $3.9M
- Team Size
- 45
- Cash in Bank
- $1.2M
“Today we've, we work with about a thousand plus customers. 90 % of those are in healthcare. And over the course of the last five years, there's enough that we've learned from the healthcare businesses by staying very, very close to customers.”
“We've raised just $3.9 million to date. And we've spent just $2.8 to get to $3.6. So we are fairly capital efficient that way.”
“We never sort of wrote a single line of code till we got our first customer.”
Bio
Anmol is the co-founder and CEO of Emitrr, a smart receptionist and customer engagement platform for healthcare businesses. He is based between Vancouver and San Francisco and previously worked at Wingify, the Indian SaaS company known for its A/B testing product VWO, where he gained early experience in product-led growth and startup operations. He co-founded Emitrr in late 2019 alongside a co-founder whose name is not stated in the transcript. Before arriving at the current version of Emitrr, Anmol led two prior product iterations over roughly three years. The first was a voice-skill commercialization product built on top of Alexa and Google Home, targeting healthcare appointment booking. That product reached approximately $100,000 in ARR and secured a $100,000 contract from a large US healthcare chain as its first customer, all before a single line of code was written. The second iteration focused on automating missed-call follow-ups via SMS, which also did not achieve product market fit but informed the current product direction. During this period the company raised a pre-seed round of $495,000 in 2020 and survived on roughly $200,000 in combined customer revenue and seed capital. Anmol launched the current version of Emitrr in 2022, pivoting fully into healthcare communication and texting software. A key growth catalyst was the acquisition of Zipwhip by Twilio and Zipwhip's subsequent shutdown, which drove more than 200 customers to Emitrr through SEO comparison pages. The company crossed $1 million ARR in 2023, reached $1.7 million ARR in December 2024, $3 million ARR in December 2025, and $3.6 million ARR by July 2026 with over 1,000 customers. Emitrr raised a $3.4 million seed round in early 2022 at approximately a 30x ARR multiple, has spent $2.8 million of the $3.9 million raised in total, and holds $1.2 million in the bank while approaching breakeven with a 45-person fully remote team, the majority based in India.