Ben Adams
- Head of B2C Business at Golf Genius
Bio
Ben Adams runs the entire B2C business at Golf Genius following the company's acquisition of GolfShot. Adams previously sold his first company to Excite@Home in the 1990s and has spent his career in B2C software, developing deep expertise in metrics such as return on ad spend and media mix modeling. He joined Golf Genius as part of the GolfShot acquisition and leads the consumer and mobile segment of the business, which includes the GolfShot and SwingU brands.