Bio
Daniel Sánchez is co-founder and CEO of Influencity, a Madrid-based influencer marketing platform that brands and agencies use to find, analyze, manage, and measure campaigns across a database spanning more than 200 million creator profiles on Instagram, TikTok, and YouTube. He started the company in 2014 with several co-founders after spotting the rise of fashion bloggers in the United States and betting the trend signaled a broader shift in how brands engage audiences.