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Derek Osgood

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How Ignition GTM Raised $5M and Priced at $99 Per Editor While Chasing Its First $1M in ARR (Interview with CEO Derek Osgood)

Derek Osgood (CEO and Co-Founder of Ignition GTM, Inc) spoke to Nathan Latka on September 6, 2022.

Ignition GTM, Inc figures from the interview

Total Funding Raised
$5M
Team Size (2022)
21
Monthly Headcount Expense (2022)
$150K
Price Per Editor (2022)
$99 per editor per month
Year Founded
2021
“I dude, I have no idea. It's it's this cluster at every single company. I mean, I've been I've seen this at dozens of companies that I've consulted for, that I've been at in house, and it's always just this dumpster fire of tools hodgepodge together.”
“Yeah. So we we charge on a per editor basis. So, you know, our whole structure is based around the people who are actually, like, leading the launch process.”
“So the team's about 21 people now, fully distributed. So, you know, we're pretty capital efficient in the team that we're building and almost all of them are engineers.”

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Bio

Derek Osgood is a former marketing exec turned founder, building Ignition – the collaborative GTM platform helping Product and Marketing teams to get new products to market faster and more effectively. Prior to founding Ignition, he was an early hire at Rippling where he stood up the Product Marketing function and helped scale the company to $20M in ARR. As a Product Marketing leader everywhere from startups to major brands like PlayStation, Derek has launched over 100 products and his products have generated over $1B in revenue. Now he’s building the platform he wished he had along the way.

Company

Ignition GTM, Inc

San Francisco, United States · Founded 2021

Revenue
$527.1K
Funding
$16M
Team size
21
Customers
500

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