Elle Shelley Black
- CEO at Cobalt Co
GetLatka interview
How Cobalt Co Was Connecting Creators to Vetted Suppliers with 2,500 Suppliers on Platform (Interview with CEO Elle Shelley Black)
Elle Shelley Black (CEO of Cobalt Co) spoke to Nathan Latka on December 15, 2021.
Cobalt Co figures from the interview
- Suppliers on Platform (2021)
- 2,500+
- Paying Customers (2021)
- 177
- Second-Product Launch Rate (2021)
- 36%
- Year Founded
- 2019
“We're bringing manufacturers and suppliers from The US, Canada and LatAm to one place, vetting them and making it easy for anyone with an idea to launch their product by working directly with suppliers.”
“We have over 2,500 suppliers in the platform. And when a creator wants to do that, it's very easy to search for supplier based off of all of your unique requirements.”
“Low MOQs are to the order of 25, right? You wanna do a custom CBD bath bomb, you can do 25 at, you know, $7.50 a bath bomb. It's completely drop ship end to end fulfillment. You never touch the product.”
Bio
Elle Shelley Black knows how to innovate. Over the last decade, she helped launch products for some the largest brands in the world. A serial entrepreneur, Elle launched her first company during her junior year of college and then built and sold her second company by her early thirties. From there, she went on to build and lead a crowd-powered SaaS platform with the world’s largest community of solvers who together tackled some of the world’s most formidable challenges and nearly unsolvable problems. Well known for her signature enthusiasm and creativity, Elle is a graduate of ASU’s W.P. Carey School of Business. She is a firm believer in high heels, the power of collaboration, and sharing ideas, especially when that happens over a cup of coffee. She has yet to meet a bad idea.