Greg Reffner
- Founder at Abstrakt
GetLatka interview
How Abstrakt Went From Its First Customer to 113 Logos in Under a Year (Interview with Founder Greg Reffner)
Greg Reffner (Founder of Abstrakt) spoke to Nathan Latka on March 24, 2022.
Abstrakt figures from the interview
- Pricing per Seat (2022)
- $100 per user per month
- Customers (Logos) (March 2022)
- 113
- Year Founded
- 2020
- ARR at End of 2021
- $60,000
“As one of my first customers described it, Gong is like finding the black box after the plane's already gone down. Tells you what went wrong, tells you what happened, but it does nothing to actually kind of stop losing the opportunity.”
“We started almost two years ago to the week. So early March of twenty twenty.”
“So ultimately, myself, my founding team, our background is in sales and marketing, so we did what we knew how to do. We generated an inbound marketing machine. We spent a year and a half building content so we could rank organically when people are searching for competition.”
Bio
As one of the very first power users of Conversational Intelligence as an Account Executive, Greg fell in love with how technology enabled his success. As Abstrakt's leader, his vision and "why" is to help every sales rep and leader avoid the pain of missing their number.