Griff Parry
- CEO and Co-Founder at m3ter
GetLatka interview
How m3ter Raised $31.5M to Power Usage-Based Billing for Companies Doing $50M+ ARR (Interview with CEO Griff Parry)
Griff Parry (CEO and Co-Founder of m3ter) spoke to Nathan Latka on March 7, 2024.
m3ter figures from the interview
- Total Funding Raised
- $31.5M
- Year Founded
- 2020
“Taking two things you said in turn. I definitely don't think it's the case that everything is going to be usage based and everything is going to be sort of an extreme variation of usage based. But what creates the tailwind for our business is that there's been a rapid adoption of usage based pricing strategies often used in conjunction with more traditional subscription pricing.”
“SIFT is a good example. So if you know SIFT, they used to be called SIFT Sciences, they're a great business and they're doing fraud detection for online retail effectively. And the core metric that they charge against is based around APIs.”
“We're very like, you know, our customers is that we have to be usage based. I mean, we kind of have to eat our own dog food.”
Bio
Griffin and his co-founder John Griffin started m3ter after building and selling a backend-as-a-service company for video games to AWS. The experience brought the challenges and opportunities of usage-based pricing into sharp focus, inspiring them to found m3ter, an intelligent metering and pricing engine for SaaS businesses.