Bio
Expertise in digital marketing strategy, marketing platforms & quantitative marketing. Harpreet has been a thought leader in optimization driven digital marketing, and has worked with companies in CPG, Retail, Financial Services, Media & Entertainment, High Tech and Healthcare industries to develop/execute digital marketing strategies. Specialties:Algorithmic marketing attribution, cross channel marketing optimization, real-time analytics, multi-channel commerce, multi-channel marketing, content management systems, campaign management, analytics, customer data management, statistical analysis, social media, content strategy, marketing resource management, digital asset management, knowledge management, customer self service, call centers, enterprise architecture, enterprise portal, CRM.